COVER PAGE
1. TITLE: DEALERS’ SATISFACTION FOR A LEADING BRAND OF CEMENT – A DESCRIPTIVE STUDY
2. NAME OF THE AUTHOR : Dr. S. SELVABASKAR, D. SURIYA PRABHA
3. PHONE NO :80128949993
4: EMAIL ID: holysuriya@gmail.com
5. SUBJECT : MARKETING
6. Key words : Dealers Satisfaction, Cement Marketing, Brand Image
DEALERS’ SATISFACTION FOR A LEADING BRAND OF CEMENT – A DESCRIPTIVE STUDY
ABSTRACT Cement industry is one of the major industries in India. Today there are 130 large cement plants and more than 300 mini cement plants operating in India, producing cement under different brands and grades. For the cement industry the role of the dealer is very important as they influence the customer brand preference and other purchasing variables. …show more content…
Dealer may signify firms that buy or resell products at retail or wholesale basis. A producer cannot sell all his products directly to consumer, he has to depend upon intermediaries to push, off, his products. A dealer is an intermediary who helps to market a product. A dealer is one who purchase and sell products. A dealer may be a wholesaler or a retailer or a distributor or any agents. The volume of sales depends on the efficiency of a dealer who assesses the psychology of consumers and takes appropriate steps to sell a product. Dealer wants high marginal gain from manufacturers. The main objective of dealership is earning profits. Dealership business is different from other business. The peculiar feature of a dealer is dealing with one or more similar products. Dealers earn commission based on the products they sell. Now a day the demand for cement is increasing. The manufacturers are not able to cover all the customers so they depend on the dealers. Their satisfaction is also important for sales.
For the cement industry dealers are playing the important role for reaching the customers. In most of cases the customers will not be aware of the product , so they will in the most of the time will be depend on others (Dealers, Masons, Contractor, etc.).To know about the customers the only way is dealers. To make the customer satisfaction firs we have to satisfy the dealers then only we will be able to make the …show more content…
H1a- There is significant association between experience in dealerships and factors influencing to deal with the cement.
From the above table P.Value (0.549) is greater than (0.05) the null hypothesis (H10) is accepted. And hence from the above table it is interfered that there is no significant difference between credit period and experience in dealership.
From the above table P value (0.569) is less than (0.05) the null hypothesis (H10) is accepted. And hence from the above table it is inferred that there is no significant difference between agency support and experience in dealership.
From the above table P.Value (0.549) is greater than (0.05) the null hypothesis (H10) is accepted. And hence from the above table it is interfered that there is no significant difference between advertisement and experience in
1. TITLE: DEALERS’ SATISFACTION FOR A LEADING BRAND OF CEMENT – A DESCRIPTIVE STUDY
2. NAME OF THE AUTHOR : Dr. S. SELVABASKAR, D. SURIYA PRABHA
3. PHONE NO :80128949993
4: EMAIL ID: holysuriya@gmail.com
5. SUBJECT : MARKETING
6. Key words : Dealers Satisfaction, Cement Marketing, Brand Image
DEALERS’ SATISFACTION FOR A LEADING BRAND OF CEMENT – A DESCRIPTIVE STUDY
ABSTRACT Cement industry is one of the major industries in India. Today there are 130 large cement plants and more than 300 mini cement plants operating in India, producing cement under different brands and grades. For the cement industry the role of the dealer is very important as they influence the customer brand preference and other purchasing variables. …show more content…
Dealer may signify firms that buy or resell products at retail or wholesale basis. A producer cannot sell all his products directly to consumer, he has to depend upon intermediaries to push, off, his products. A dealer is an intermediary who helps to market a product. A dealer is one who purchase and sell products. A dealer may be a wholesaler or a retailer or a distributor or any agents. The volume of sales depends on the efficiency of a dealer who assesses the psychology of consumers and takes appropriate steps to sell a product. Dealer wants high marginal gain from manufacturers. The main objective of dealership is earning profits. Dealership business is different from other business. The peculiar feature of a dealer is dealing with one or more similar products. Dealers earn commission based on the products they sell. Now a day the demand for cement is increasing. The manufacturers are not able to cover all the customers so they depend on the dealers. Their satisfaction is also important for sales.
For the cement industry dealers are playing the important role for reaching the customers. In most of cases the customers will not be aware of the product , so they will in the most of the time will be depend on others (Dealers, Masons, Contractor, etc.).To know about the customers the only way is dealers. To make the customer satisfaction firs we have to satisfy the dealers then only we will be able to make the …show more content…
H1a- There is significant association between experience in dealerships and factors influencing to deal with the cement.
From the above table P.Value (0.549) is greater than (0.05) the null hypothesis (H10) is accepted. And hence from the above table it is interfered that there is no significant difference between credit period and experience in dealership.
From the above table P value (0.569) is less than (0.05) the null hypothesis (H10) is accepted. And hence from the above table it is inferred that there is no significant difference between agency support and experience in dealership.
From the above table P.Value (0.549) is greater than (0.05) the null hypothesis (H10) is accepted. And hence from the above table it is interfered that there is no significant difference between advertisement and experience in