The world is inundated with the media and multitasking. Therefore, with information so readily accessible that it seems almost impossible for your working and short-term memory to retrieve and hold memory in the mind. This article investigated how the attention of impulse relates to level of which participants multitasked with the media. The study hypothesized that frequent multitasking induces psychosocial and cognitive differences or whether the participants with these differences gravitate more frequent media multitasking. Media Multitasking refers to the many different ways of retrieving and holding information. For example, television, radio, cell phones, printers, computers and others. When individuals are engrossed in …show more content…
Others studies have examined the relationship between media multitasking behavior and psychosocial variables such as trait impulsivity (Minear et al., 2013; Sanbonmatsu, Strayer, Mediros-Ward, & Watson, 2013; Shih, 2013). In addition, a small number of studies have been researched to investigate task performance of heavy and light media multitasking. For instance, HMMs were observed to have difficulty (a) filtering distracting information, whether the information came from the environment (external distraction) or from memory (internal distraction; Ophir et al, 2009) and (b) ignoring attention-capturing information, regardless of whether or not they were instructed to ignore the information (Cain & Mitroff, 2011). Other studies investigating task-switching abilities have reported equivocal results, showing that, relative to LMMs, HMMs were worse (Ophir et al., 2009; Sanbonmatsu et al., 2013), better (Alzahabi & Becker, 2013), or equivalent (Alzahabi & Becker, 2013; Minear et al., 2013). Therefore the current study helps us to understand how the mind retrieve and hold information from …show more content…
In addition, impact of cognition in reference to long-term memory and media multitasking distractor were worse in retrieving information. Also the working memory in reference to media multitasking the distractor leads to a better memory for retrieving information. Therefore, evidence suggest that media multitasking is rapidly increasing. ( Rideout, Feohr and Roberts , 2010) reported that in 2004, about 18 % of 8- to 18-year olds owned mp3 players and 39 % owned cell phones, whereas in 2009, approximately 76 % of these youths were reported to own mp3 players and 66 % reported owning cell phones. Moreover, between 1999 and 2009, the proportion of time spent using more than one medium concurrently increased from 16 to 29 %, respectively. With the increased availability and technological sophistication of media devices, it is reasonable to expect that such trends will continue in the coming years. In addition, the ubiquity of electronic media consumption has given rise to an increase in research aimed at the potential behavioral/cognitive consequences of such frequent consumption. Although past research focused on media use in general has linked the frequency of media consumption with boredom, depression, and scholastic performance (Rideout et al., 2010), more recently, research has begun to focus on understanding the ways in which the simultaneous