Essay on Student Audit Example Starbucks

12484 Words Nov 25th, 2014 50 Pages
Running head: STRATEGIC AUDIT OF STARBUCKS CORP

®
STRATEGIC AUDIT OF STARBUCKS CORPORATION
Wilmer Ochoa
Embry-Riddle Aeronautical University
Prof. Dr. Karen Chapman
Strategic Management - MGMT 436
October 4, 2014

STRATEGIC AUDIT OF STARBUCKS CORP

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Table of Contents
I - EXECUTIVE SUMMARY

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II - CURRENT SITUATION

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Mission statement analysis

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III - CORPORATE GOVERNANCE
Board of Directors
IV - EXTERNAL ENVIRONMENT: OPPORTUNITIES AND THREATS

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8
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Societal environment

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Task environment

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EFAS analysis

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V - INTERNAL ENVIRONMENT: STRENGTHS AND WEAKNESSES

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Financial analysis

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Common-size statements

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Financial Ratio Analysis

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IFAS analysis

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VI - ANALYSIS OF STRATEGIC FACTORS (SWOT)

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Mission
…show more content…
Its innovative products has captured the attention of the Product Development and Management Association (PDMA).
The PDMA is the leading advocate and comperehensive resource for product development and innovation (News.starbucks.com, 2014, para 1). In August 2014, PDMA awarded Starbucks
Corporation with the 2014 Outstanding Corporate Innovator (OCI) Award. This award is presented to companies who sustain (5 or more years) quantifiable business results from new products and services and is commitment to innovation as a corporate strategy to grow its business (News.starbucks.com, 2014, para 5).

STRATEGIC AUDIT OF STARBUCKS CORP

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Starbucks is commited to quality customer service and promotes innovation accoss the entire consumer experience. Starbucks continues to use innovation to adopt processes that engage and allow to connect with its consumers while nurturing its coffee driven culture.
According to Starbucks Corporation’s senior vice president of Global R&D/Food Safety, Quality and Regulatory, “Innovation continues to be a core strength and we’ll continue to leverage our internal processes to test and deliver break-through products, ultimately enhancing the overall customer experience” (News.starbucks.com, 2014, para 9). New breverage product innovations introduced in 2013 include, “Starbucks® Frappuccino® Blended Beverages, Starbucks
Refreshers® Beverages, Starbucks VIA™ Ready Brew and Starbucks Fizzio™

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