Pros And Cons Of Nudging

Many opponents of nudge believe that it would not work in the long-term. On the contrary, Oliver (2011) maintains that nudging may actually help individuals to choose a healthy lifestyle. Oliver (2011) argues that people are ignorance of what nudge really means. He warns that nudge should not be view as a replacement for stricter regulation on food and drinks, but instead as an additional tool to complement regulation by moving society incrementally in a direction that might benefit everyone. However, Rayner and Lang (2011) dismissed this, stating that the government proposals are nothing more than publicly endorsed marketing. Rayner and Lang (2011), concludes that nudging people can only portray the government’s action at the weak end of policy interventions instead of the strong end where there are bans and regulations. This has resulted in more doubts, with some commentators arguing that nudge is not new rather a “smokescreen for, at best, inaction and, at worst, …show more content…
(2012), implies that nurses are actually capable of using the power at their disposal to influence government policy especially in the area of health. For example, in 2014, there were 377,191 qualified Nurses working on the NHS alone (HSCIC, 2015b). That is almost the size of bristle city.

Since the days of Florence Nightingale, nursing has witnessed examples of outstanding individuals who through their profession demonstrated their capability of shaping health around the world (Mason et al., 2012). From the House of Parliament to Downing Street, nurses have a unique opportunity to use their expertise to influence health policy at all governmental levels. Unlike politicians, nurses always put patients first ahead of profit or savings. Therefore, Klein (2013), urges nurses to be more vocal so that politicians notice the integral role that they have in improving the health and well-being of the population including