Strengths & Weaknesses for Plastic Containers and Mini-Fridges

751 Words Nov 21st, 2011 4 Pages
MCS*4040 – Strengths and weaknesses of competitors

GE is a well-known company that has formed alliances throughout their years. Their alliances with other companies allow GE to continue to bring in new customers and make their business more effective GE is a market leader in their products. This is important because they are seen as highly reputable to consumers and other businesses. Experienced employees help GE move forward with expertise and knowledge. GE contains an extensive customer base. GE has a high percentage of the market share. GE’s expansion internationally has given them the opportunity to develop a wider customer base and a larger amount of the global market. In 2009 GE earned $2.3 billion, profitable at
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They have become a thriving global enterprise with products in over 110 countries. * Johnson & Son products have developed the first-of-its-kind Greenlist to evaluate raw materials. * Johnson & Son are the first consumer packaged good to partner with the U.S. EPA’s design for the environment program * One of the worlds leading manufacturers of household cleaning products and products for home storage.

Weaknesses: * S.C. Johnson & Son is a private ownership. * Private ownerships are small businesses that are privately operated with a small number of employees and relatively low volume of sales. * Being a small (private) business can cause frequent bankruptcy. * Small business must be able to also reach a level of sales where the contribution margin equals fixed costs. * If a private business were to go bankrupt, the owners will have personal liability for their losses.

Company opportunities and threats

Opportunities: * Because our product is a compartment within a refrigerator, we are able to form alliances with refrigerator companies. This can expand our customer base and improve our reputation as a reliable and trustworthy company * Recently, customers have been aware of being environmentally friendly. We have the opportunity to create and develop Green

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