Twitter Case
Strengths
One of Twitter’s biggest strengths is its large market share. It has approximately 310 million active users. 37% of all Twitter users are aged 18-29, which means their key demographics are young adults. A fourth of their market comes from those aged 30 to 49 (Fontein, Dee 2016). I can assume that high percentage of older users doesn’t come from middle aged adults looking up Twitter memes. This highlights another strength of Twitter, which has been its ability to update breaking stories in real time. Twitter is not only for entertainment; it is also used as a powerful news source. Popular news sites are able to quickly post stories and news as they happen. The 140 character limit is appealing in that a news site can …show more content…
A huge competitor is Snapchat. Twitter was unique in their use of succinct, up to date messages. Snapchat has taken that model and took it to another level. Another threat to Twitter is itself. Twitter is known to provide updates, keeping users informed. With that being said, it is not a secret that they are not doing well. This can hurt the brand image. If people decide Twitter is turning into the new Myspace, they may just decide to stop using it and move to another social site. Twitter is also its own biggest threat, in how everyone knows what Twitter is. There was a time that Twitter was an up and coming new social media that let fans talk to celebrities. Now everyone has twitter figured out, and it is not seen as fresh, yet it has not been able to reinvent itself. With 500 million non-users visiting the site each month, people know Twitter is and they seem to have decided by now if they want to have an account or …show more content…
A lot of these changes faced a negative backlash from its user community. As mentioned earlier, the hashtag #riptwitter was a trending topic when they announced their plan to organize Tweets similar to that of Facebook. This did not work because it defeated the purpose of Twitter-- up to date news feeds. If these feeds were no longer organized by time, they went against the core values of Twitter. They also tried to change some of the features of Twitter stylistically, but as the research has shown, it hasn’t made a big difference. This is because this change is not disruptive enough. Users don’t care that they changed a star button into a heart button. That is changing a minor detail. Users want to see big changes. Their major challenge will be to retain the heart of Twitter but to also keep up with new times in a way that users will
Strengths
One of Twitter’s biggest strengths is its large market share. It has approximately 310 million active users. 37% of all Twitter users are aged 18-29, which means their key demographics are young adults. A fourth of their market comes from those aged 30 to 49 (Fontein, Dee 2016). I can assume that high percentage of older users doesn’t come from middle aged adults looking up Twitter memes. This highlights another strength of Twitter, which has been its ability to update breaking stories in real time. Twitter is not only for entertainment; it is also used as a powerful news source. Popular news sites are able to quickly post stories and news as they happen. The 140 character limit is appealing in that a news site can …show more content…
A huge competitor is Snapchat. Twitter was unique in their use of succinct, up to date messages. Snapchat has taken that model and took it to another level. Another threat to Twitter is itself. Twitter is known to provide updates, keeping users informed. With that being said, it is not a secret that they are not doing well. This can hurt the brand image. If people decide Twitter is turning into the new Myspace, they may just decide to stop using it and move to another social site. Twitter is also its own biggest threat, in how everyone knows what Twitter is. There was a time that Twitter was an up and coming new social media that let fans talk to celebrities. Now everyone has twitter figured out, and it is not seen as fresh, yet it has not been able to reinvent itself. With 500 million non-users visiting the site each month, people know Twitter is and they seem to have decided by now if they want to have an account or …show more content…
A lot of these changes faced a negative backlash from its user community. As mentioned earlier, the hashtag #riptwitter was a trending topic when they announced their plan to organize Tweets similar to that of Facebook. This did not work because it defeated the purpose of Twitter-- up to date news feeds. If these feeds were no longer organized by time, they went against the core values of Twitter. They also tried to change some of the features of Twitter stylistically, but as the research has shown, it hasn’t made a big difference. This is because this change is not disruptive enough. Users don’t care that they changed a star button into a heart button. That is changing a minor detail. Users want to see big changes. Their major challenge will be to retain the heart of Twitter but to also keep up with new times in a way that users will