As we can see from the figure above, US advertisers spend $165 Billion on advertising in 2012. Notice a majority ($66.4 Billion) was spent on TV advertising. The average length of a TV announcement is 30 seconds. How effective are these advertisements if the average attention span of an American is 8 seconds (the average attention span of a goldfish is 9 seconds)(Weinreich, Obendorf, Herder, & Mayer, 2008). This means that the average American loses interest and potentially doesn’t pay attention to a majority of advertisements that are used today which are an average length of 30 seconds.
Is there a way to advertise, and not lose attention of an average American?
Twitter is a micro-blogging social media platform that allows users such as celebrities, …show more content…
Some of these weaknesses include limitation of 140 characters per post, the fact that twitter is a fast paced environment with 100s of thousands of tweets being posted per hour, and there are security risks as well.
Also, only having 140 characters is a huge weakness of Twitter(Hanlon 2013), as this restricts the size of your post, therefore limiting the amount of information you can share. There is no such limit on other social media websites such Facebook. However this feature makes Twitter unique among social media websites.
Another weakness is that the average lifespan of a tweet is one hour, meaning that if your tweet is not read within the first hour of its posting, the chance of it producing a reaction, such as a retweet drop to 3%(Lardinois …show more content…
Another risk is having confidential information accidently tweeted out by an employee. These risks can be overcome by having a secure password, changing that password often, or at the first sign of an intrusion. Companies should also develop and maintain a social media policy dictating who and what can be posted on social media.
Security Concerns
As with anything on the internet, it has a risk of being hacked, or a security “hole” being discovered. This was the case when the “heartbleed” bug was discovered, that affected numerous websites, such as dropbox, and popular social media websites such as Twitter. This bug meant that a sneaky hacker could get back door access and steal passwords, which would lead to hijacked accounts.
Another security concern is that your account could be hijacked by either a hacker, or an ex-employee with a vengeance. This may lead to bad tweets coming from your account without your knowledge or
Is there a way to advertise, and not lose attention of an average American?
Twitter is a micro-blogging social media platform that allows users such as celebrities, …show more content…
Some of these weaknesses include limitation of 140 characters per post, the fact that twitter is a fast paced environment with 100s of thousands of tweets being posted per hour, and there are security risks as well.
Also, only having 140 characters is a huge weakness of Twitter(Hanlon 2013), as this restricts the size of your post, therefore limiting the amount of information you can share. There is no such limit on other social media websites such Facebook. However this feature makes Twitter unique among social media websites.
Another weakness is that the average lifespan of a tweet is one hour, meaning that if your tweet is not read within the first hour of its posting, the chance of it producing a reaction, such as a retweet drop to 3%(Lardinois …show more content…
Another risk is having confidential information accidently tweeted out by an employee. These risks can be overcome by having a secure password, changing that password often, or at the first sign of an intrusion. Companies should also develop and maintain a social media policy dictating who and what can be posted on social media.
Security Concerns
As with anything on the internet, it has a risk of being hacked, or a security “hole” being discovered. This was the case when the “heartbleed” bug was discovered, that affected numerous websites, such as dropbox, and popular social media websites such as Twitter. This bug meant that a sneaky hacker could get back door access and steal passwords, which would lead to hijacked accounts.
Another security concern is that your account could be hijacked by either a hacker, or an ex-employee with a vengeance. This may lead to bad tweets coming from your account without your knowledge or