Strengths And Weaknesses Of The National Constitution Center

1467 Words 6 Pages
Located steps away from the historic Independence Mall, a section of the Independence National Historical Park where Independence Hall and Liberty Bell are found, is the National Constitution Center. The National Constitution Center prides itself as the first and only nonprofit, nonpartisan institution devoted to the United States Constitution. On September 16, 1988, President Ronald Reagan signed the Constitution Heritage Act of 1988 which established the Center. According to the Act it established:
“the National Constitution Center within or in close proximity to the Independence National Historical Park to disseminate information about the U.S. Constitution in order to increase the awareness of the Constitution among the American people.”
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SWOT is an acronym for strengths, weaknesses, opportunities, and threats, and are potential factors an institution can face at any give time. By identifying the strengths and weaknesses within the Center, is identifying the internal or things that can be controlled and monitored. Conversely, identifying opportunities and threats are external or outside of the institutions control. Through the SWOT analyze recommendations can be made for the betterment of the Center that can build on strengths, address weaknesses, consider opportunities, and safeguard against threats. The strengths are advantages that the National Constitution Center has over any other museum. After analyzing the Center, some strengths include their advantage of having a prominent location and proximity to other tourist and highly visited sights, and their mission and purpose for an education focused …show more content…
At the National Constitution Center threats include a large building to maintain and cost of admission. With a large building like the National Constitution Center, maintenance plays a large factor in the budget. Last year the Center spend nearly $3 million dollars ($2,717,075) in maintenance like repairs, security, and clean services. Major competitors of the Center are Independence Hall and the Liberty Bell, apart of the Independence National Historical Park, which opens these attractions to the public for free. The price of an adult general admission ticket at the Center costs $15. This does not account for the cost to park cars or for special programs or exhibitions. An average family can virtually spend zero dollars at the Liberty Bell and Independence Hall can still learn about the United States Constitution in some way. After doing a SWOT analysis to the National Constitution Center, it is apparent that there are many weaknesses and threats, however there is just as many opportunities that the museum can capitalize upon. Weaknesses such as lack of gallery space and collections or threats like competitors to the Center. Opportunities like having more grant money and having ways to reach new audience through thought provoking exhibits, paired with their dedication with teaching and educating visitors about the

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