Strengths And Weaknesses Of The Bank Essay

1419 Words Sep 29th, 2016 6 Pages
Strengths I have ranked the bank’s top 6 strengths as follows: 1.) Culture, 2.) Brand recognition, 3.) Trademarked checking product, 4.) Independent decision-making, 5.) Local authority, and 6.) Community involvement. FirstBank’s culture is second to none. The bank prides itself for having an entrepreneurial spirit that is instilled into every employee. The bank goes out of its way to make sure that each employee has a working environment that is light hearted and fun. Each Halloween, the bank picks a theme and each employee dresses up in costumes for the entire day. Every year, the bank sponsors an employee golf tournament for a chance to take home “The Green Cup.” As the bank grows and expands into newer markets, the unique culture must continue to live in the new employees that are hired. Another key strength is the bank’s brand recognition. FirstBank’s motto is Unexpected, Unsurpassed, Every Time. The moto is supported by 5 service norms adopted by the bank which are Seek to Serve, Do It Right, Stay in Touch, Keep the Code and Own it. FirstBank has gone out of its way to make sure that when you see its logo, you think of FirstBank & Trust and top notch service. In 2012, FirstBank trademarked a checking product called CashBack Checking. The concept behind the design was to provide a consumer based non-interest, free checking account that paid a customer for the transactions the bank wanted them to perform. Although, there are numerous checking account…

Related Documents