What the general combined perception of New Zealand was as revealed in the Chinese Blogs?
The overall perception of New Zealand was positive amongst the Chinese bloggers. There is a common perception that New Zealand is a ‘paradise’. New Zealand is perceived to be performing well in most of the categories and is catering well to Chinese tourist. The weaknesses in New Zealand’s tourism products and services were in spoken language, self-driving infrastructure and presentation and packaging of souvenirs.
The strengths and weaknesses of New Zealand tourism products and services as revealed through the blog entries
Strengths
There were many positive comments made by the Chinese bloggers on the different categories in this study. Therefore, there …show more content…
This is particularly important considering the Chinese market is one of New Zealand’s top targeted market in terms of visitor numbers.
Chinese outbound market is growing and there are many opportunities for tourism stakeholders around the world to target this rapidly growing market. In order for New Zealand to compete with other destinations, New Zealand needs to cater well to Chinese tourists so they are satisfied with their trip and will generate positive word of mouth to attract more Chinese tourists to New Zealand.
Considering Chinese tourists are showing interest in the concept of the New Zealand dream, where they dream of having a lifestyle in New Zealand, New Zealand destination managers and operators could target Chinese visitors with the idea of the relaxation, simplicity, and tranquillity that could be achieved while on holiday in New Zealand. Tourism operators could package paradise holidays for tourists when they are in New Zealand, these could be activities which allows tourists to immerse themselves into New Zealand culture and lifestyle. Accommodation types such as bed and breakfast operators could package their accommodation with a more ‘at home’ atmosphere to allow the tourists to feel more like they are living in New Zealand rather than simply on
The overall perception of New Zealand was positive amongst the Chinese bloggers. There is a common perception that New Zealand is a ‘paradise’. New Zealand is perceived to be performing well in most of the categories and is catering well to Chinese tourist. The weaknesses in New Zealand’s tourism products and services were in spoken language, self-driving infrastructure and presentation and packaging of souvenirs.
The strengths and weaknesses of New Zealand tourism products and services as revealed through the blog entries
Strengths
There were many positive comments made by the Chinese bloggers on the different categories in this study. Therefore, there …show more content…
This is particularly important considering the Chinese market is one of New Zealand’s top targeted market in terms of visitor numbers.
Chinese outbound market is growing and there are many opportunities for tourism stakeholders around the world to target this rapidly growing market. In order for New Zealand to compete with other destinations, New Zealand needs to cater well to Chinese tourists so they are satisfied with their trip and will generate positive word of mouth to attract more Chinese tourists to New Zealand.
Considering Chinese tourists are showing interest in the concept of the New Zealand dream, where they dream of having a lifestyle in New Zealand, New Zealand destination managers and operators could target Chinese visitors with the idea of the relaxation, simplicity, and tranquillity that could be achieved while on holiday in New Zealand. Tourism operators could package paradise holidays for tourists when they are in New Zealand, these could be activities which allows tourists to immerse themselves into New Zealand culture and lifestyle. Accommodation types such as bed and breakfast operators could package their accommodation with a more ‘at home’ atmosphere to allow the tourists to feel more like they are living in New Zealand rather than simply on