Strengths
Nestle has been properly rooting themselves to various cultures which makes them a much admired company by the locals.
Nestle introduces new products each year it gives the company a much stronger reputation, this gives the brand name a very strong advantage.
Nestle is a multinational company therefore they operate in over 100 countries worldwide.
Nestle happens to have a widespread of brewery and food products which add up to 8000 products all under the brand name of ‘Nestle’.
Weakness
Sometimes the consumers would not prefer the product and ultimately the product would not be a success in that product.
Ultimately the sales representatives will have to forcefully push these products into the shops whilst …show more content…
Opptunities
Nestle can always invest in developing healthier foods as there is a clear trend and change slowly taking place.
Also in the same way as they have the capacity to expand into various other industry so that they can expand their scope and d not be limited just to Food and Beverages.
Due to their seniority in the business field any organization would be happy to do business with them and it will definitely be a success as Nestle itself if a reputed company and its consumers trust the brand.
Threats
Better if Nestle introduces a healthier product mix in order to survive in future markets.
Certain prices and demand of raw materials keep on increasing and based on analyses in future Nestlé’s cost of production will increase vastly from materials such as …show more content…
Most of the raw materials needed are Milk and Coconuts. Nestle does not deal with just one supplier, as a part of an empowerment program to develop the lives of these farmers in the rural areas they trained them and gave them the ability to Supply Milk to Nestle. This has been done to 18,000 farmers in Sri Lanka which makes Nestle the largest private sector buyer. Nestle also purchases over 50 million coconuts from the farmers for the export needs. However Nestle has a large amount of suppliers, their business won’t be affected if one supplier exits the business as they do not like the terms and conditions there will be plenty more who are willing