Strengths And Weaknesses Of Mcdonalds
As we know, the representative mark of McDonald’s is the capital M which is yellow in colour and the Ronald McDonald. Besides that, the design of every branch of the McDonald’s are unite, they use the color which can attract the people to paint their building and create their sign board. The strong corporate image help the McDonald’s increase their attraction of the product and save the cost of sales promotion.
Compare to the other competitors, the McDonald’s also have their weakness. The weakness of the McDonald’s is they are weak on development of new product. Develop new product is one of the most important activities of any business because every people in every country will have their different taste, so that to meet the needs of the customers, development of new product is necessary.
The other weakness of the McDonald’s is they are poor on connection with their local customers. There are different advertisement and promotion of the company that insults and caused negative image for the company. In China 2005, the company launched a television commercial that some of the Chinese viewers considered as offensive that shows Chinese man kneeling and begging for a discount from an electronics salesman who refuses due to the fact that his coupon has expired, then the ad said that people don’t have to beg in order to take advantage of the company’s promotion. Thus, the advertisement portrays that Chinese