Strengths And Weaknesses Of Mass Communication Theory

For Social Cognitive Theory Of Mass Communication founding authors were Edwin Bissell Holt and Albert Bandura. Edwin was a professor at Harvard who taught for 17 years and later in his career he was teaching psychology at Princeton University for 10 years. He was a graduate from Harvard University where receiving a Ph.D in 1901 while studying under his mentors of psychologist and philosophers Hugo Munsterberg, Josiah Royce, and William James. Holt had created many of his own writings within his career. His work Concept of Consciousness where he discussed that he accepted William James theory that consciousness has relation with are nervous system responding to objects within the environment. Then in 1915 Holt published The Freudian Wish, which continued his theory going into more detail. After retiring from teaching at Piston Holt died in Rockland, Maine in 1946, and was buried where he was originally born in Winchester Massachusetts. …show more content…
What are the strengths and weaknesses of the theory (what does it explain very well, what does it fail to explain; evaluate)?
With Social Cognitive Theory there is an equal amount of strengths and weaknesses. The strengths are that it has a large impressive research record, has been concerned with social behaviors, is a theory that is still evolving, focuses on the reward in learning and the stability of human behavior, and has a large amount of people who are concerned with the theories social implications. With the weaknesses with SCT are does not apply physical and mental changes, explain behavior and all behavioral differences, and doesn’t state what a person would view as punishment and what another person would see as an reward.
With this there are some good strengths along with weaknesses and It’s a theory that is still adjusting to change over time. I feel that Social Cognitive Theory has many advantages, but unfortunately is uses in a lot of negative aspects with the media for