Strengths And Weaknesses Of Kodak

3552 Words 15 Pages
Register to read the introduction… Kodak has three resources to create sustainable value for its shareholders. The resource-based view state that only resources or capabilities that are valuable, rare, inimitable, non-substitutable, can create value. This is because only those “unique” resources or capabilities provide a competitive advantage for the …show more content…
Many companies couldn’t survive when there is a change in the industry or the economy because of some mistake in the strategy or late reaction to the situation.
Kodak’s bankruptcy is evidence that every firm should be careful even if it owns a successful business with good reputation. The company has been established for more than 100 years with a lot of products sold worldwide along with many patents approved by the U.S government. At the moment, Kodak is no longer an empire in the imaging industry in general and the camera film field in specific. Even though Kodak was popular, it had to face a lot of trouble in the 20th century because of the important changes of the economy happen in this period.
Stock price decline in Figure 1 shows us Kodak has encountered a serious problem that affects its entire company. Kodak has lost a lot of its market share since Fuji film - one of the competitors, came to the US market because of the lower price they set. Moreover, company struggled financially a long time (since 1990s) has led the company to the edge of bankruptcy. They have filed Chapter 11 protection for bankruptcy at the beginning of
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Eastman Kodak Company 2008 Annual Report on Form 10-K and Notice of 2009 Annual Meeting and Proxy Statement. Rep. N.p.: n.p., n.d. 2008 Annual Report and 2009 Proxy Statement. Web. 18 Nov. 2012. <http://files.shareholder.com/downloads/EK/2136648346x0x559915/B44A4B6E-2129-4522-9FF9-A9317E29A111/2008_Annual_Report_and_2009_Proxy_Statement_1.5_MB_.pdf>. * Kodak. Eastman Kodak Company 2009 Annual Report on Form 10-K and Notice of 2010 Annual Meeting and Proxy Statement. Rep. N.p.: n.p., n.d. 2009 Annual Report and 2010 Proxy Statement. Web. 18 Nov. 2012. <http://files.shareholder.com/downloads/EK/2136648346x0x559916/E820C306-4698-455F-8B05-6F2C05484F21/2009_Annual_Report_and_2010_Proxy_Statement_5.18_MB_.pdf>. * Kodak. Eastman Kodak Company 2010 Annual Report on Form 10-K and Notice of 2011 Annual Meeting and Proxy Statement. Rep. N.p.: n.p., n.d. 2010 Annual Report and 2011 Proxy Statement. Web. 18 Nov. 2012.

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