Strengths
Health Myself Innovations provides convenient, secure with no privacy risks communication between patients and physicians. The Health Myself Portal allows to reduce resource strain at healthcare clinic, such as the receptionist (gatekeeper) now has time for other tasks of the clinic rather taking numerous calls and scheduling appointments. Moreover, physicians and patients get opportunity to communicate their needs while not been restricted with time of appointment. Furthermore, TGHC software gave opportunity to create virtual patient groups such as diabetes patients, cancer patients and heavy smokers groups. The secure alternative of communication allows patients to e-mail doctors and healthcare staff, without booking appointment. …show more content…
The only way how Health Myself Innovations is getting in contact with prospective clients is through the website and occasional trade shows and medical conferences. Health Myself Innovations is highly relying on word-of-mouth of present physicians, who are using service of Health Myself Portal. The lack of social media presence is controversial to new technology company concept. As result of lack of social media presence there is a lack of awareness among physicians and patients about benefits of Portal. Moreover, Health Myself Innovations is charging physicians $50 per month subscription fee (Health Myself Innovations, 2015). However, Canada Health Infoway suggested that e-booking and communication service should cost around $20- $40 per month (Health Myself Innovations, 2015). Moreover, Health Myself Innovations is planning to charge extra fee of $0.02- $0.10 per communication (Health Myself Innovations, 2015). The company is assuming that 250,000-500,000 messages to be sent through TGHC (Health Myself Innovations, 2015). It means that total monthly fees to physicians will significantly increase, as more patients will sign up to the Portal. Lastly, the unique value proposition such as user friendly Portal with convenient on-demand communication between patients and doctors can be easily copied by competitors. There are several competitors that offer similar services such as e-booking and secure …show more content…
Furthermore, the aging population trend in Canada played an important role as elderly people are consuming more medical services on daily basis. The digital technologies such as mobile devices became an indispensible part of today’s life. Canadians tend to use their smartphones for various purposes such as online shopping and banking. It means that Canadians are ready to trust and disclose their personal information online. The same situation is with medical records, which are recorded electronically and storage at TGHC software. TGHC software can help to promote healthy lifestyle among population with reduced communication cost of campaigns, such as thousands of e-mails that can be sent in few clicks. In the future, Health Myself Innovations is planning to adopt Walk-in clinic module, which is tailored to clinics with more transient patient
Health Myself Innovations provides convenient, secure with no privacy risks communication between patients and physicians. The Health Myself Portal allows to reduce resource strain at healthcare clinic, such as the receptionist (gatekeeper) now has time for other tasks of the clinic rather taking numerous calls and scheduling appointments. Moreover, physicians and patients get opportunity to communicate their needs while not been restricted with time of appointment. Furthermore, TGHC software gave opportunity to create virtual patient groups such as diabetes patients, cancer patients and heavy smokers groups. The secure alternative of communication allows patients to e-mail doctors and healthcare staff, without booking appointment. …show more content…
The only way how Health Myself Innovations is getting in contact with prospective clients is through the website and occasional trade shows and medical conferences. Health Myself Innovations is highly relying on word-of-mouth of present physicians, who are using service of Health Myself Portal. The lack of social media presence is controversial to new technology company concept. As result of lack of social media presence there is a lack of awareness among physicians and patients about benefits of Portal. Moreover, Health Myself Innovations is charging physicians $50 per month subscription fee (Health Myself Innovations, 2015). However, Canada Health Infoway suggested that e-booking and communication service should cost around $20- $40 per month (Health Myself Innovations, 2015). Moreover, Health Myself Innovations is planning to charge extra fee of $0.02- $0.10 per communication (Health Myself Innovations, 2015). The company is assuming that 250,000-500,000 messages to be sent through TGHC (Health Myself Innovations, 2015). It means that total monthly fees to physicians will significantly increase, as more patients will sign up to the Portal. Lastly, the unique value proposition such as user friendly Portal with convenient on-demand communication between patients and doctors can be easily copied by competitors. There are several competitors that offer similar services such as e-booking and secure …show more content…
Furthermore, the aging population trend in Canada played an important role as elderly people are consuming more medical services on daily basis. The digital technologies such as mobile devices became an indispensible part of today’s life. Canadians tend to use their smartphones for various purposes such as online shopping and banking. It means that Canadians are ready to trust and disclose their personal information online. The same situation is with medical records, which are recorded electronically and storage at TGHC software. TGHC software can help to promote healthy lifestyle among population with reduced communication cost of campaigns, such as thousands of e-mails that can be sent in few clicks. In the future, Health Myself Innovations is planning to adopt Walk-in clinic module, which is tailored to clinics with more transient patient