Custom Car Care Strengths And Weaknesses

Key Strengths and Weaknesses Some key strengths that Custom Car Care have are the quality and detail of Glenn’s work, The lower prices compared to the company’s closest competitors and Glenn’s knowledge of car cleaning and his overall ambition. Some key weaknesses that Custom Car Care will have to overcome to see success are the limited amount of funds Glenn has to start his business, the fact that he is starting his business with little to no reputation, the fact that Custom Car Care does not currently offer free pickup and delivery and on site services like some of competitors, and the fact that Glenn is struggling with how to go about the best marketing and promotional approach. As long as Glenn plays on his strengths and works on his …show more content…
This break-even calculation takes into account that Glenn would use flyers, the yellow pages, and radio advertisement to market towards consumers. For Glenn to service six cars per week would be time consuming, be feasible. Glenn would only begin to see profits after servicing a sixth car in these two segments, and this does not take into account that he could possibly employ someone to assist him. To overcome any cons associated with servicing cars in this segment, Glenn should explore any possible was to cut his fixed costs, or possibly raise the price of his services marginally. Glenn believes that both segments, older car owners and mid-priced car owners, are only willing to pay $100 for his services. Glenn could possibly attempt to raise his costs with only mid-priced car owners because they may be less price sensitive than older car …show more content…
If Glenn initially sets his goal to targeting the segment of the expensive car owners than he may have to put minimal effort into how many cars he services before seeing profits. Glenn stated that even while working another job he could service three cars per week. If Glenn were to make detailing and cleaning cars his full time job he could service far more than three vehicles per week and see profits doing something he enjoys. Before Glenn quits his current job I would recommend that he get the loan he discussed getting to ensure he has the necessary funds to begin this business venture. Glenn should also dip a toe into advertising methods rather than utilizing all method to begin with. He should possibly begin with using flyers as advertisement and see how well it promotes his business before utilizing the yellow pages or radio. If Glenn is truly dedicated to starting Custom Car Care as a business, has the necessary funds, and know what the best means of advertisement would be to reach his target segment, he should quit his current job to have more time to dedicate to getting the process