ADAPTIBILITY OF THE MODEL FOR THE MEDICAL SECTOR:
4P’s of Marketing Mix
4P’s of marketing mix has great application in the pharmaceutical sector. The pharmaceutical companies use the marketing mix for their pricing, promotion and supply process. Let’s consider the examples of few pharmaceutical companies. Now look at the example of marketing strategy of Pfizer Company.
PRODUCT Pfizer is one of the world’s largest Parma companies which manufacture the pharmaceuticals and the health care products. The company offers high quality products for their customers. The company works in 9 segments which includes several departments like nutrition, consumer healthcare, animal healthcare, established products, emerging markets, capsuget, oncology, speciality care and the primary care. The company manufactures medicines and vaccinations for treating disease conditions in cardiology, oncology immunology, neurology and dialectology. The final products are well packed with strong and long lasting materials. Atorvastatin, lyrical, Zoloft, Novas etc arte some of the pharmaceutical products manufactured by Pfizer.
PRICE Pfizer carry out a number of steps for their pricing strategy. The risk, profit, competitive market, and feelings …show more content…
In the medical device companies, the quality indicates how safe the device is to use and the quality problems must be avoided to increase the profitability. Six Sigma focuses mainly on the design and quality of the medical device. The design for six sigma (DFSS) helps to produce medical devices without any faults and thereby maximize the profit. ISO 9001:2000 and ISO 13485-2003 standards focus mainly on the quality and safety of the medical devices. Implementation of six sigma in the medical device sector enables to prevent the quality issues by the proper analysis of the problem, remedial actions, and ensuring the customer
4P’s of Marketing Mix
4P’s of marketing mix has great application in the pharmaceutical sector. The pharmaceutical companies use the marketing mix for their pricing, promotion and supply process. Let’s consider the examples of few pharmaceutical companies. Now look at the example of marketing strategy of Pfizer Company.
PRODUCT Pfizer is one of the world’s largest Parma companies which manufacture the pharmaceuticals and the health care products. The company offers high quality products for their customers. The company works in 9 segments which includes several departments like nutrition, consumer healthcare, animal healthcare, established products, emerging markets, capsuget, oncology, speciality care and the primary care. The company manufactures medicines and vaccinations for treating disease conditions in cardiology, oncology immunology, neurology and dialectology. The final products are well packed with strong and long lasting materials. Atorvastatin, lyrical, Zoloft, Novas etc arte some of the pharmaceutical products manufactured by Pfizer.
PRICE Pfizer carry out a number of steps for their pricing strategy. The risk, profit, competitive market, and feelings …show more content…
In the medical device companies, the quality indicates how safe the device is to use and the quality problems must be avoided to increase the profitability. Six Sigma focuses mainly on the design and quality of the medical device. The design for six sigma (DFSS) helps to produce medical devices without any faults and thereby maximize the profit. ISO 9001:2000 and ISO 13485-2003 standards focus mainly on the quality and safety of the medical devices. Implementation of six sigma in the medical device sector enables to prevent the quality issues by the proper analysis of the problem, remedial actions, and ensuring the customer