Strengths And Strategies In The Strategic Planning Process

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During step 3 an organization will clarify its mission and values, this is important because clarifying the organizations mission will provide rationale and justification for its existence (Bryson, 2011, p. 50). Understanding mission will not only provide a sense of purpose it may lead an organization in subsequent efforts to include issue identification and strategy development (Bryson, 2011, p. 127). An Organization will need to further develop or create a mission statement that should at a minimum identify, who the primary customers are, products or services that are produced, the geographical location in which one operates, marketplace position, use of technology, and finally relationships with employees, customers, community and competitors …show more content…
51). When assessing both the external and internal environments of the organization leaders will need to understand that strengths and weakness are typically internal to the organization, identifying their current ability, and opportunities and threats tend to be external to an organization displaying future potential that can be either positive or negative in nature. It is important for an organization to asses these forces because often times organizations fall victim to only focusing on the negative or threatening aspects of challenges and miss the opportunity to focus on the strengths and abilities they do have (Bryson, 2011, p. 52). One way an organization is able to assess their strengths, weaknesses, opportunities and challenges is through conducting a SWOC or SWOT …show more content…
56). Slowing down the process in the earlier four steps is essential because these steps lead an organization to identifying their strategic issues in step 5 of the process. Strategic issues are those critical challenges of fundamental policy questions affecting an organization’s mission and values, mandates, clients, payers or users, financing costs, organization or management (Bryson, 2011, p. 55). During this step a statement of strategic issues should be created and should contain the following three elements, the issue should be described briefly, the causes that make the issues challenging should be written down, and the team should prepare a list of consequences if proper steps were not to be taken (Salbi, n.d.) During this step there are several approaches that a team could use to help identify the strategic issues of an

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