During step 3 an organization will clarify its mission and values, this is important because clarifying the organizations mission will provide rationale and justification for its existence (Bryson, 2011, p. 50). Understanding mission will not only provide a sense of purpose it may lead an organization in subsequent efforts to include issue identification and strategy development (Bryson, 2011, p. 127). An Organization will need to further develop or create a mission statement that should at a minimum identify, who the primary customers are, products or services that are produced, the geographical location in which one operates, marketplace position, use of technology, and finally relationships with employees, customers, community and competitors
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51). When assessing both the external and internal environments of the organization leaders will need to understand that strengths and weakness are typically internal to the organization, identifying their current ability, and opportunities and threats tend to be external to an organization displaying future potential that can be either positive or negative in nature. It is important for an organization to asses these forces because often times organizations fall victim to only focusing on the negative or threatening aspects of challenges and miss the opportunity to focus on the strengths and abilities they do have (Bryson, 2011, p. 52). One way an organization is able to assess their strengths, weaknesses, opportunities and challenges is through conducting a SWOC or SWOT …show more content…
195). The indirect approach begins with the team brainstorming their own ideas in order to combine them together in different ways to help them see things differently, identify the need for change and acting accordingly (Bryson, 2011, p. 197). Finally, the goals approach is based off of the traditional planning theory in which an organization fist creates goals for itself and then proceeds on to identify the issues that will need to be addressed before those goals can be achieved successfully (Bryson, 2011, p. 195). If done correctly step 5 of the strategic process should create public value and give leaders a good way forward to formulating the necessary strategies to manage the identified
51). When assessing both the external and internal environments of the organization leaders will need to understand that strengths and weakness are typically internal to the organization, identifying their current ability, and opportunities and threats tend to be external to an organization displaying future potential that can be either positive or negative in nature. It is important for an organization to asses these forces because often times organizations fall victim to only focusing on the negative or threatening aspects of challenges and miss the opportunity to focus on the strengths and abilities they do have (Bryson, 2011, p. 52). One way an organization is able to assess their strengths, weaknesses, opportunities and challenges is through conducting a SWOC or SWOT …show more content…
195). The indirect approach begins with the team brainstorming their own ideas in order to combine them together in different ways to help them see things differently, identify the need for change and acting accordingly (Bryson, 2011, p. 197). Finally, the goals approach is based off of the traditional planning theory in which an organization fist creates goals for itself and then proceeds on to identify the issues that will need to be addressed before those goals can be achieved successfully (Bryson, 2011, p. 195). If done correctly step 5 of the strategic process should create public value and give leaders a good way forward to formulating the necessary strategies to manage the identified