Virgin Atlantic Swot Analysis

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Virgins Atlantic, will not just lower fuel consumption, but it will improve the efficiency of Virgins Atlantic.

Legal Factor
Some legal factors include equal opportunities, advertising standards, product safety and labelling, consumer rights and laws etc. It is obvious that Virgins Atlantic must know what is not legal so they are able to trade successfully. Moreover, if Virgins Atlantic is to trade internationally it becomes very tricky to get right because different country has their own rules and regulations. On the other hand, depending on the transformation in legal and regulations of the airline industry, various matters might impact Virgins Atlantic.

Environmental Factor
Virgins Atlantic can be impacted by environmental factors. According to Pandey (2014), environmental factors include weather, climate, geographical conditions, effect of company’s …show more content…
However, this report will analyse internal environment and capabilities at Virgin Atlantic.

SWOT Analysis
According to Mind tools (2017) “SWOT Analysis is a very useful method to understand the strength and weakness and to identify the opportunities that is open for Virgin Atlantic and the threats they encounter”. However, it is important that Virgin Atlantic use SWOT in assessing the ever changing environment and respond effectively.

Strengths (internal, positive factors)
With a SWOT analysis strategic planning as an internal framework, Virgin Atlantic is able to discover the benefits it has over their competitors within the marketplace. These benefits, however, serve as the focal point of the operation and strategic planning of the company. Virgin Atlantic has a strong brand reputation and also ranked sixth as one of the world’s best airline. Virgin is known as one of the best carrier as it relates to punctuality, speed and quality in with compensation

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