Lifebay Situation Analysis Paper

Superior Essays
The following paper presents a business communication situation and SWOT analysis of the company "LifePay". It is a technological start-up which has been based in Moscow since 2012. "LifePay" provides service of mobile acquiring for small and medium size businesses. The analysis presents the company when it was just six months old, and the whole communication system was building up. Work in an entrepreneurial environment is a unique experience which required special skills to survive. The environment in startup differs from any other work place. The main characteristics are chaos, rapidly changing conditions, overwhelming schedule, young team, and creative approach to work. Work in startup requires to be stress resistant, open-minded, innovative, …show more content…
Despite the fact that the environment was friendly, sometimes it was highly challenging. When there were no boundaries, people might use it in a wrong way. The employees were tend to come up with a not related to work conversation any time they wanted; consequently, everyone was mastering a skill of multitasking because nobody wanted to be rude to the coworkers. However, this situation was not helping the working process but it dragged it down. It was proven that multitasking has a negative effect on us. The brain wastes time going back and forth between two or more problems and then it must refocus on the current problem. This can result in inefficiencies and decreased productivity. The worker who multitasks usually feels they are more productive, because working on more than one problem at a time gives the illusion the worker is spending less time on each problem. Multitasking was also prospering because of the noisy atmosphere. The space had no walls or cubicles; therefore, people could communicate with each other, including superiors, just yelling across the room which was very distracted for other employees. Moreover, the sales department, consisted of ten people, were always on the phone with the current or potential clients, so it made it worse to concentrate on the task. However, this type of the communication was considered to be normal in the company, and widely supported by the CEO. Another critical issue the company had was a lack of the organized communication model. The CEO could use any way to reach his employees. It included: Facebook, email, chat in Skype, phone, and face-to-face conversations. Because of the high variety of tools the important information was lost, or some details could be

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