We are all blind people and strategy formulation is our elephant. Since no one has had the vision to see the entire beast everyone has grabbed hold of some part or the other and “railed on in utter ignorance” about the rest
Course Title: Bachelor in business studies
Module : MGT 330
Module title: Business Strategy
Submitted to : Mr Mervyn Sookun
Submitted by : Madan Gupta Student Id no: 860199.
Contents Page No.
1. Core of the assignment.
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The authors have included a fable “THE BLIND MEN AND THE ELEPHANT” in the text which tries to show the actors’ perspective of thinking about an object. In the fable, various blind persons have to describe about an elephant by feeling it in some sense. As the persons are blind and the elephant, a big creature in compare to a human being so each person can feel about only some parts of the elephant thus resulting in describing the elephant highlighting the particular part of the elephant. The most interesting thing is the description made by each blind person. As the blind persons are describing the elephant in the context of their feeling only not covering the whole so it is felt that none is wrong in the description. However, we can say no one is complete too. Moreover, the description of the elephant is not just what they all feel but a lot when we have to describe as a whole.
The author tries to highlight the importance of business strategy and its formulation by comparing with the beast, the elephant. In business, we agree that we work in team of members having different level of knowledge, experience, capacity, thinking perspective, level of realization and so on. Thus, it is obvious that the members think about the business organization and its plan, implementation, achievement etc. depending on each member’s quality as a whole. By, this we can say that the strategy formulation about