Strategy As Stretch And Leverage Essay

1365 Words 6 Pages
Register to read the introduction… One of the assumptions made in this article is ‘from fit to stretch’ (p.77). More specifically, it changes from unbalanced strategy frame to one more ‘effect fit between its resources and the opportunities it pursues, that resources allocation is a strategic task’ (p.77). According to the statement, the notion implies that the basis of the Resource-Based View (RBV) which a company can acquire competitive advantages by owning precious resources (Barney, 1991). In a broader way, Acur and Bititci (2004) own the opinion about resource-based view that those strategies might help to concentrate on developing, protecting, and leveraging a company’s operational resources. Consequently, one company should create stretch, ‘a misfit between resources and aspirations’ (Hamel and Prahalad, 1993, p.78) to make the best use of resources to achieve competitive advantages over …show more content…
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