Strategy And The Strategic Management Process Essay
Target Corporation operates under general merchandise in a retail trade has about 30 to 40 departments and offers items such as household items, apparel, personal care, sporting goods, Photoshop, electronics, jewelry, automotive supplies, pet supplies, pharmacy and Café (Advisen, n, d). Target Corporation is a top discount retail store in the U.S carrying general merchandise as well as it sells online (Yahoo Finance, 2015).
According to Thompson, Peteraf, Gamble and Strickland (2016, p. 23), a strategy is competing differently using a set of actions to perform better over its rivals and achieve greater profitability. It is about choosing to be different and making the correct choices to provide direction and guidance to employees and for the company on what to do, and what not to do. The stated Target Corporation strategy (Business Review (2011) are grow stores that provide a long-term value to its customers, provide customers with a shopping experience with store-inspired services leveraging technology to extend offers beyond store using mobile and target website experience accessible anytime and anywhere, thereby improving customer loyalty and sales with an additional discount using RED cards and price match giving a competitive edge over its competitors (Zacks, 2013), deliver high quality, great design from emerging designers and fashion houses at an affordable price and a brand promise. It continues to…