Strategic Statement And Strategy Formulation Of Apple Inc.

Decent Essays
Strategy Formulation
Strategy Formulation is referred to “as strategic planning or long-range planning, is concerned with developing a corporation’s missions, objectives, strategies, and policies.” It begins with situation analysis. The process of strategy formulation basically involves six main steps:
1. Setting Organization’s Objectives
2. Evaluating the Organizational Environment
3. Setting Quantitative Targets
4. Aiming in context with the Divisional plans
5. Performance Analysis
6. Choice of Strategy
However the process of formulation can begin using the SWOT Analysis method. “SWOT is a shortcut or abbreviation used to describe the particular Strengths, Weaknesses, Opportunities, and Threats that are the strategic factors for a company.”
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Strategic Implementation follows Strategy Formulation.
The table above show the main differences between Strategy Formulation and Strategy Implementation and what is their condition to be done correctly.
Strategy Analysis and Formulation of Apple Inc
A. Apple Vision and mission Statement
In the strategy analysis and formulation we have two important parts that we must define them before we start our work on analysing and formulating our work. Those two parts are the Vision Statement and the Mission Statement.
The vision statement is the future vision of an organization on what they must have in the future; it’s somehow the goals of an organization.
The mission statement is what an organization has to do in order to achieve their goals or in other word their vision statement.
1. Apple Vision Statement
"Man is the creator of change in this world. He should be above systems and structures, and not subordinate to them." Apple goals and objectives are “to obtain stellar products and services within tight time frames, at a cost that represents the best possible value to our customers and shareholders.”
2. Apple Mission
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We don’t settle for anything less than excellence in every group in the company, and we have the self honesty to admit when we're wrong and the courage to change
3. SWOT Analysis for Apple Inc.
Apple SWOT Analysis highlights the most significant Strength that Apple can use to improve its performance in the market and the Weaknesses and the Threats that the company should address it and turn it into strategies can be used to compete it in the market, also the SWOT analysis show us the Opportunities that Apple has in the market that differ it from its competitors.
Apple Strength (Internal Factors)
This aspect of Apple SWOT analysis shows the biggest strength that enables the company to stand in the market and face the threats of other competitors.
1. Strong brand image
2. High profit margin
3. Effective innovation process
Apple is one of the most valuable and strongest brand images in the world, this point in the swot analysis show that the organization able to introduce in the market a new product and hit high sales depending on its brand image strength, also the policy of high prices that followed by Apple, give it the opportunity to attained a high profit margin depending on the high class buyers in the market who will pay any amount putted by Apple to buy their products, who give it the capability to invest in the R&D more than other competitors. Either Apple is known for the rapid innovation, based on (http://panmore.com/apple-inc-generic-strategy-intensive-growth-strategies),

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