Essay about Strategic Sides Of Mobile Development Tourism Field

1087 Words Nov 26th, 2016 5 Pages
AR in Tourism
Various researches (Fritz et al., 2005; Kounavis et al., 2012; Casella & Coelho, 2013; Yovcheva et al., 2013; Han et al., 2014; tom Dieck & Jung, 2015) explained AR in the tourism field. Fritz et al. (2005) illustrated a visualization system based on augmented reality in tourism field and proved that AR visually enhances the real scene. While, Kounavis et al. (2012) explained the technical sides of mobile AR, showing various mobile AR applications in tourism and its role in enhancing tourists’ experiences. Yovcheva et al. (2013) also clarified the smartphone AR for tourism and focused on design sides like the interface, displays, and visualizations, in addition to determining the main features of AR as the medium of the tourist experience. Casella and Coelho (2013) proved the usefulness of AR technologies for understanding cultural heritage tourism. In addition, Han et al. (2014) identified the tourists ' requirements for developing an AR application in urban heritage such as accessing destination information, design interfaces, reviews of other people, multi-lingual aspect, and easy navigation. tom Dieck and Jung (2015) proposed an AR acceptance model in the context of urban heritage tourism; this model includes seven dimensions (information quality, system quality, costs of use, recommendations, personal innovativeness, risk and facilitating conditions). Finally, Chung et al. (2015) proved that technology readiness (TR), visual appeal and facilitating…

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