Strategic Planning : Strategic Acting Essay

1309 Words Sep 11th, 2016 6 Pages
Strategy Portfolio – Part 3: Strategic Acting Traditionally, in strategic planning, when the plan begins, the different parts of the strategy move forward along a fixed schedule. Everyone involved performs their predetermined assignments and works toward the milestones that were developed in the context of the plan. The leader makes sure that the plan stays on track and that everyone completes his/her duties with respect to the project. This is all done regardless of internal or external disruptions. Hughes, Beatty & Dinwoodie (2014) use a different approach. They state that strategic acting is “committing resources to build sustainable competitive advantage” (p. 106). Strategic acting is making decisions to move forward while, at the same time, keeping an eye on both the internal and external situations and making changes and modifications as necessary (McKeown, 2016). Hughes et al. (2014) state that not every action is a strategic action. If the action has an impact on the company’s future performance potential, then it becomes a strategic action. Everyday decisions that do not affect the future of the company are not strategic in nature. The authors use the example of promoting someone to manage the mailroom or to choose a caterer for a company function. These decisions do not affect the future of the company, therefore, are not strategic actions. Strategic acting also requires looking at both short-term and long-term objectives. My wife is a district…

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