Strategic Planning For Hurricanes

A hurricane is a devastating disaster that can seriously affect the success of any business that is affected by its aftermath. However, the good thing with hurricanes is that there is a warning about when it will make landfall and how strong the winds and rainfall will be. Since there is some type of warning, it is easier to have a plan in place and then when there is a hurricane making its way to your business location, you can implement the plan in order to reduce the effects of the disaster on your business. A hurricane can cause physical and financial damage to any business, so having a plan and being ready to implement the plan to reduce the effects of a hurricane is a key component in any business making it through this type of natural …show more content…
Strategic planning is a process where a company can define its purpose and direction, but also it helps a company define their goals and objectives for the entire company (Sexton & Van Auken, 1985). I truly believe that strategic planning is the first team in developing a successful risk management system. The entire company should understand where the company is and where the company wants to be; all the employees should be aware of how to achieve the goals of the company. However, when there are risks that arise either internal or external, it would dramatically affect the chances that the company is going to reach its end result successfully. Therefore, before a hurricane hits a company should implement strategic planning in order to identity the goals of the company and how the hurricane with affect those …show more content…
One way to achieve that is by the business creating a continuity plan before the disaster occurs. “A continuity plan allows a business to find any available options to reduce the interruption’s impact on the organization and maintain services or sales to customers” (Melton & Trahan, 2009, p. 46). The business needs to identify other ways to generate a profit if the hurricane destroys the main option; consider selling items online, running the business out of a house or trailer, or set up a temporary location. All of these ideas would keep the business up and running, while still trying to overcome all of the aftermath of the hurricane. The risk management in terms of a hurricane can be difficult to identify since no one will know how extensive the damage will be, but being prepared and having a continuity plan to keep the business operating as smoothly as possible are the main concepts that should be implemented in order to keep the business a