Strategic Planning for a Medium Sized Business Essay

3455 Words Dec 27th, 2014 14 Pages
Executive Summary
Comfort Care Pharmacy is at an exciting and expansive stage of development. To guide this next stage of growth, it is necessary to implement strategic planning. This document presents the interrelated stages of crafting and executing strategy as it relates to Comfort Care Pharmacy with emphasis being placed on the first three stages of the process. Little emphasis is placed on the two final stages of the process however there critical importance and effects on the strategic making process is briefly discussed.

Table of Contents
1. INTRODUCTION 1
2. BACKGROUND 1
3. VISION STATEMENT 2
4. MISSION STATEMENT 2
5. STATEMENT OF VALUES 3
6. ENVIRONMENT ANALYSIS 4
6.1.
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In this section the importance of implementation, execution and evaluation of the crafted strategies is stated. In remaining two sections conclusions and recommendations are made.

2. Background
Based in Tuschen Housing Scheme, East Bank Essequibo, Guyana, Comfort Care Pharmacy, operates two pharmacies located in northern and southern sections of the Tuschen Housing Scheme. The family owned company was established in 2008 as a small over the counter (OTC) drug store, Comfort Care Drugs. After two years of business the OTC drug store expanded and added prescription drugs to the list of products offered. This expansion led to the company registering as a licensed pharmacy under the new name Comfort Care Pharmacy. The success of Comfort Care Pharmacy in the northern section of the Tuschen Housing Scheme drove the proprietors to establish a second branch in the southern section Tuschen in 2012.
Presently Comfort Care Pharmacy employs a total of twenty individuals in addition to the management team. The management team consists of the CEO, Marketing Manager, Sales Manager and Finance Manager. All members of the management team belong to the Gokool Family; who run the company as a general partnership.

3. Vision Statement
A strategic vision describes management's aspirations for the future and delineates the company's strategic course and

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