Planning is the process of formulating a plan or layout to a desired goal or specific outcome. While planning in the business environment, which is called “business planning” it is known as the process of creating a goal, mission and vision for the business, then creating a strategic plan on how to achieve them. To put a strategic plan in a business, that needs a step by step guide and to putting in to consideration the five main elements of planning (vision, mission, critical success factors, resources available, timeline) ( http://www.balancedscorecard.org/BSC-Basics/Strategic-Planning-Basics ). As for Vodafone, it is widely known for it precision in putting a clear vision and mission; also, for knowing how to put a strategic plan …show more content…
The first one is the SWOT analysis; it is a strategic planning technique that helps organizations in knowing its strength, weakness, opportunities and threats in order to identify the external and internal factors that would aid in putting a strategic plan.
• Strength: this shows the advantages or the features that a company would have. so, in Vodafone its high position in the market would give it strength also, it operates in 25 countries across the world, and it generates billions of dollars revenue yearly. Not to mention that it is the second highest telecom in china and it has tremendous subscribers all over the world
• Weakness: this shows the defects, flaws or the deficiency a company has. Weakness in Vodafone is shown clearly in its centralized management which hinder it from being flexible in the market. And most importantly, Vodafone loses its market share in the U.S. due to being unable to compete with Verizon and AT&T.
• Opportunities: the comes in the elements and resources that the company can use to strengthen. As for Vodafone due to its high position it would be easy for it to form a strategic partnership with internet companies; that could help in developing the service provided. Also, due to being secondly ranked in china, it could use its reputation to expand in …show more content…
The rest of the principles are Subordination of Individual Interest, remuneration, centralization, scalar chain, order, equity, Stability of Tenure of Personnel, initiative and esprit de corps ( http://www.academia.edu/384009/Henry_Fayols_14_principles_in_Management ). Vodafone must apply the 14 principles and acknowledge them, to be able to develop a new strategy in a mature way and to know how to adopt when the market changes without facing difficulties and to seek efficiencies.
Another organizing theory, done by Max Weber called “Bureaucratic Management Theory”. Max Weber saw that people in organization work in an irrational way which leads to a less organized nature of work, so he addressed 6 principles, that he saw were necessary to operate in a rational way. The 6 principles are: proper division of labor, chain of command, Separation of personal and official property, Application of Consistent and Complete Rules and Promotion Based on Qualifications. The Bureaucratic Management Theory is known to effective because it changes the way of decision making, it protects workers and give them there rights, it targets the organizational goals and it studies the resources available to be efficient.( http://americanarchivist.org/doi/pdf/10.17723/aarc.45.2.n05v8735408776qh