Essay on Strategic Planning : An Organization

1737 Words Oct 25th, 2015 7 Pages
Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization 's direction in response to a changing environment. It is a disciplined effort that produces fundamental decisions and actions that shape and guide what an organization is, who it serves, what it does, and why it does it, with a focus on the future. Effective strategic planning articulates not only where an organization is going and the actions needed to make progress, but also how it will know if it is successful. Most strategic planning processes follow roughly the same path and yield less than satisfying results. Yesterday’s techniques are not likely to produce radical strategies. So here’s a new approach that gets you thinking about your organization and its prospects in a more effective and practical way. It applies as much to a startup venture as to an established business; as much to successful organizations that wish to stay that way as to troubled companies in need of critical care. There are five building blocks. Each requires that you answer a crucial question. Each of those, in turn, is answered through four further questions, which we’ll get to shortly. Here are the big five:
1. Why do we exist?
2. How do we make money?
3. What kind or organization…

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