Strategic Plan Part 2: Swot Analysis Essay

1067 Words Mar 13th, 2013 5 Pages
Strategic Plan Part 2: SWOT Analysis
The purpose of this synopsis is to analyze the forces and trends that Green Mountain Coffee Rosters faces relevant to its competitive position. The synopsis will explore external forces such as economic, social, legal and regulatory. The paper will also weigh internal forces such as resources, goals, and intellectual property, as it relates to Green Mountain Coffee Rosters. I will describe how the company adapts to changes; identify the major issues and opportunities that this company faces with in this synopsis. External Forces and Trends
Legal and Regulatory- These forces impact Green Mountain Coffee Rosters daily. In my opinion the one legal or regulatory
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The ideas promote a positive perception in the company from customers, employees, suppliers, and stakeholders. The GMCR focus on establishing cultural environment to ensure everyone effectively knows how to implement the mission, vision, and values set for the organization. Key areas are: GMCR purpose states “We create the ultimate coffee experience in every life we touch from tree to cup – transforming the way the world understands business” (Green Mountain Coffee Roasters, 2012). Another notable cultural belief of GMCR is personal excellence quoted this way “For today and tomorrow. Our competitive strength comes from the continuous improvement of all that we do” (Green Mountain Coffee Roasters INC., 2012). We actively seek out and apply best practices”. Other principles to support its cultural environment are continuous learning, appreciating differences, shared ownership, and world benefit.
Strategic Capabilities – Green Mountain Coffee Rosters imported coffee from 24 countries. This indicates that it has inbound logistics capabilities, such as material control systems, inventory control systems, raw material handling, and warehousing (Green Mountain Coffee Roasters, 2012). Located in 7 states GMCR operates from three business units: the specialty coffee business unit, which includes Green Mountain Coffee, Barista Prima, Tully’s Coffee, Timothy’s World Coffee, and Coffee People coffee

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