Essay on Strategic Memo for Taco Bell Case 2-2
Date: August 24, 2014
To: Ms. Laurie Gannon, Public Relations Director
Copy: Confidential to the file
From: Esmira Gheisary, Consultant
• Taco Bell is a quick-service restaurant concept and operates in a very competitive climate. Was founded in 1962 by Glen Bell.
• Kraft Foods Inc., is the largest food and beverage company in North America and the second largest in the world. Was founded in 1903 by James L. Kraft.
• On August 1, 1996, Taco Bell and Kraft announced the formation of a license agreement for Kraft to manufacture and distribute Taco Bell-branded taco shells in grocery stores.
• Taco Bell branding may be damaged in public perception because …show more content…
Genetically modified foods are produced from crop plants that are enhanced with molecular biology techniques and the major advantage of them is that they provide enough food for the expanding population. However, there could be side effects since there were no enough tests to prove it can be healthy for the human consumption. Moreover these foods are a relatively recent discovery and there has not been an opportunity to study the comprehensive long-tem effects. According to these reasons, Taco Bell…