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In conjunction with deploying new technology and initiating information engineering and knowledge management, no project of this scope should be launched if it does not address re-engineering processes across the service delivery model and the enablement and optimization of the people and the leadership that oversee it. (1991) Customer Relationship Management (CRM) is evolving from a evolving from a staff intensive business strategy based on specialized applications to a web based strategy for massive customization both in web site presentation, e-Mail communication and promotional banner and pop-up advertisements. It is an evolution that is enabled by web-technology that will allow the creation of micro-segments, precision targeting and full view of the customer across all the contact points across an enterprise. Many companies are interested in their customers purchase habits and preferences and are developing detailed databases to track purchase activities then, there are customer loyalty programs in which retailers track customer purchases to reward them with point and discounts toward future purchases. (,
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As has said, "If people think that going international is a solution to their problems at home, they will learn by spilling their blood. ( 2002) If food retailers "need" to go global then it follows that the company should have the characteristics that fit with this strategy. Furthermore, management is most often decentralized so as to ensure that stores are more sensitive to cultural nuances. Finally, food retailers do not tend to expand rapidly since they concentrate their expansion on a limited number of countries, attempting to gain market share due to the highly competitive nature of the sector. Thus, if a food retailer was to adopt a truly global strategy, that is assuming their customers are homogenous throughout the world, it may experience major problems. ( 2002) Ironically, Tesco has itself developed the supermarket format and distribution system that has been flexible to adapt to its local markets as this enables Tesco to express itself within the context although it is recognized as coming from Britain ( …show more content…
CRM systems help organizations improve the profitability of their interactions with current and potential customers while at the same time making those interactions safer and friendlier through individualization and personalization. The systems goals are to enhance customer service, improve customer satisfaction and ensure customer retention. ( 1996) Customer retention and customer loyalty are major benefits of CRM systems to the organization. Working to retain existing customers by managing relationships with them will generally increase revenues and reduce costs. Positive outcomes can include a larger share of a customer's businesses as a result of activities such as cross-selling and up
As has said, "If people think that going international is a solution to their problems at home, they will learn by spilling their blood. ( 2002) If food retailers "need" to go global then it follows that the company should have the characteristics that fit with this strategy. Furthermore, management is most often decentralized so as to ensure that stores are more sensitive to cultural nuances. Finally, food retailers do not tend to expand rapidly since they concentrate their expansion on a limited number of countries, attempting to gain market share due to the highly competitive nature of the sector. Thus, if a food retailer was to adopt a truly global strategy, that is assuming their customers are homogenous throughout the world, it may experience major problems. ( 2002) Ironically, Tesco has itself developed the supermarket format and distribution system that has been flexible to adapt to its local markets as this enables Tesco to express itself within the context although it is recognized as coming from Britain ( …show more content…
CRM systems help organizations improve the profitability of their interactions with current and potential customers while at the same time making those interactions safer and friendlier through individualization and personalization. The systems goals are to enhance customer service, improve customer satisfaction and ensure customer retention. ( 1996) Customer retention and customer loyalty are major benefits of CRM systems to the organization. Working to retain existing customers by managing relationships with them will generally increase revenues and reduce costs. Positive outcomes can include a larger share of a customer's businesses as a result of activities such as cross-selling and up