Strategic Management Essay

7343 Words Aug 25th, 2011 30 Pages
Strategic Management

(Semester A)
(3BUS0118)

Module Leader: Keith Seed
Words Account: Report (3838), Appendix (2092)
Group Members: Jian Feng Ding (08199930) Long Cheng (08198940) Lin Xu Zhen Xu (08201511) Qi Hua Jiang (08199004) Date: 10/12/2009

CONTENTS

TITLE 1

TABLE CONTENTS 2

INTRODUCTION 3

MAIN BODY
PART 1--- CURRENT ISSUES
PESTEL framework 4

PART 2---
…show more content…
In addition, information technology (IT) possessed a remarkable status in modern society, not only IT has been a pillar industry; also it is in possession of much potential wealth and will be a tie of cultural and ideological progress. Therefore, MySpace has been widely known.

MySpace established in September 2003, which is the second biggest social website over the world currently. In July 2005, New Corporation purchased MySpace that indicated traditional media and new media got some integration of contents and channel. Accordingly, its objective of operation is providing an Interactive platform for global clients, included friends, personal information-sharing, instant message and other functions. Especially, Advertising Campaign of MySpace is utilizing the channel of intermix and the Media Relation to attract a majority of clients; subsequently, MySpace had a fundamental feature that users can design their homepage freely; thereby, consumers also can acquire self-expression veritably and communicate with friends successfully. The beginning of year 2006, under the direction of Murdoch’s (27/04/2007) statement “Global View, Acting Locally”, MySpace getting started global strategy. (See Appendix 1, resource 1)

Main body
Part 1--- Current Issues

PESTLE framework

Environment

Based on the development of world’s

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