Strategic Management Essays

296977 Words Dec 29th, 2015 1188 Pages
THIRTEENTH EDITION

Strategic Management
CONCEPTS AND CASES

Fred R. David
Francis Marion University
Florence, South Carolina

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Strategic Management
CONCEPTS AND CASES

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Library of Congress Cataloging-in-Publication Data
David, Fred R.
Strategic management: concepts and cases / Fred R. David.—13th ed.
p. cm.
Includes bibliographical references and index.
ISBN-13: 978-0-13-612098-8 (casebound)
ISBN-10: 0-13-612098-9 (casebound)
1. Strategic planning. 2. Strategic planning—Case studies. I. Title.
HD30.28.D385 2011
658.4'012—dc22
2009052036

10 9 8 7 6 5 4 3 2

ISBN 10:
0-13-612098-9
ISBN 13: 978-0-13-612098-8

To Joy, Forest, Byron, and Meredith— my wife and children— for their encouragement and love.

Brief Contents
Preface xvii

About the Author xxvii

Part 4
Strategy Evaluation 284

Part 1
Overview of Strategic Management 2

Chapter 9
Strategy Review, Evaluation, and Control 284

Acknowledgments xxiii

Chapter 1
The Nature of Strategic Management 2
THE COHESION CASE: MCDONALD’S — 2009 27

Part 5
Key Strategic-Management Topics 308

Part 2
Strategy Formulation 40

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