A strategy makes the fundamental decisions and guilds the organisation operate effectively (Johnson & Scholes, 2002). According to Johnson & Scholes(2002) , Strategy management has three stages: strategic analysis, strategic process and strategy implementation. Strategic process can be defined as the way all the elements link together to develop and fulfil the strategy in the organizations.
The global garment industry develops rapidly and get annual growth rate of 4.3% since 2000, which means there is a chance to improve the market share or may meet more fierce competition. Strategy direction of the fashion enterprise is considered a significant factor that concerns the survival or growth mentioned by Mike (2002).
In the field of strategic …show more content…
For example, PLC which is in stand of Product Life Cycle is a very important tool in fashion market. According to PLC, Gap is in the full growth stage. There are 4200 stores in the world and is on every high street. At the same time, Gap has a bad financial situation. It is better to close some shop to cut down the expense than to expend the market. In addition, PESTEL analysis of actual and potential effects of the macro-environment for enterprise is the development of basic tools and assessing enterprise strategy; although this analysis just provides a framework for macro-analysis. Without PESTEL analysis, fashion industries are likely to fail. Take Zara for example, ZARA has a weak channel network in China: numerous stores in one or two-tier cities and quite successful in sales but dismal market three or four lines. Zara face to make a decision between setting up some new stores to open the market in the small towns or choosing a more wise way. CNNIC 's data show that at the end of December 2012, China 's online shopping market deals amounted to 1.2594 trillion yuan, 6.1% per cent of China 's total retail sales of consumer goods(). And scale of Chinese online shopping users has reached 242 million. Especially, Tmall has a transaction of 191 billion yuan on November 11, 2012, and 350 billion yuan on November 11, 2013. In 2012, Zara have launched Web shops in …show more content…
Enterprise management is a system framework. All elements such as time and capital are separated as signal note that need to be combined, playing the most beautiful concertos. How to make strategic decisions, as well as our strategic plan, is living in a diverse and complex environment of enterprises, it is impossible to strictly follow a model can succeed. All the models just give the managers an idea to consider and make a decision using a strategic way. Meet the consumers’ need and provide them the right goods and service is the most fundamental rules for fashion
The global garment industry develops rapidly and get annual growth rate of 4.3% since 2000, which means there is a chance to improve the market share or may meet more fierce competition. Strategy direction of the fashion enterprise is considered a significant factor that concerns the survival or growth mentioned by Mike (2002).
In the field of strategic …show more content…
For example, PLC which is in stand of Product Life Cycle is a very important tool in fashion market. According to PLC, Gap is in the full growth stage. There are 4200 stores in the world and is on every high street. At the same time, Gap has a bad financial situation. It is better to close some shop to cut down the expense than to expend the market. In addition, PESTEL analysis of actual and potential effects of the macro-environment for enterprise is the development of basic tools and assessing enterprise strategy; although this analysis just provides a framework for macro-analysis. Without PESTEL analysis, fashion industries are likely to fail. Take Zara for example, ZARA has a weak channel network in China: numerous stores in one or two-tier cities and quite successful in sales but dismal market three or four lines. Zara face to make a decision between setting up some new stores to open the market in the small towns or choosing a more wise way. CNNIC 's data show that at the end of December 2012, China 's online shopping market deals amounted to 1.2594 trillion yuan, 6.1% per cent of China 's total retail sales of consumer goods(). And scale of Chinese online shopping users has reached 242 million. Especially, Tmall has a transaction of 191 billion yuan on November 11, 2012, and 350 billion yuan on November 11, 2013. In 2012, Zara have launched Web shops in …show more content…
Enterprise management is a system framework. All elements such as time and capital are separated as signal note that need to be combined, playing the most beautiful concertos. How to make strategic decisions, as well as our strategic plan, is living in a diverse and complex environment of enterprises, it is impossible to strictly follow a model can succeed. All the models just give the managers an idea to consider and make a decision using a strategic way. Meet the consumers’ need and provide them the right goods and service is the most fundamental rules for fashion