Strategic Management, The Conflicts And Benefits Of The Strategic Managers
The purpose of this paper is to demonstrate the strategic management, as well as the conflicts and benefits of the strategic management. Finally, the paper will show why the strategic management is important? With detailed examples, this paper will use case study to illustrate that how a company use strategic management and succeed.
2. What is strategic management?
Strategic management is what manager do to develop the organization strategies. Through strategic management, managers establish the road map or game plan that is strategic for how the organization will do whatever in business to do, how it will compete successfully and how it will attract and satisfy its customers in order to achieve its goals. Basic on the definition of Strategic management, the strategic management is the comprehensive collection of ongoing activities and processes that organizations use to systematically coordinate and align resources and actions with mission, vision and strategy throughout an organization. Strategic management activities transform the static plan into a system that provides strategic performance feedback to decision making and enables the plan to evolve and grow as requirements and other circumstances change. Starbucks Coffee Company’s success in the coffee business echoed resoundingly across the globe. The company was able to attract many customers despite its overpriced coffee. The coffee-chain managed to draw the attention of investors as well, as they…