Strategic Management Term Paper

8672 Words Jan 20th, 2011 35 Pages
TERM PAPER OF STRATEGIC MANAGEMENT

TOPIC-STRATEGIC AUDIT REPORT OF VODAFONE

SUBMITTED TO, SUBMITTED BY,
Mr.Ajay chandel Surya Kant Mani
Lec.(Lsb) Reg.no-10903342 Roll no-RR1903B33
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Day by day, both the Public Players and the Private Players are putting in their resources and efforts to improve the telecommunication technology so as to give the maximum to their customers. The huge potential offered by the untapped rural market will help push growth for telecom operators in the years to come. At present, rural India accounts for just 27% of the country’s cellular base, though it constitutes 70% of the population.

Operator | March 2010 | April 2010 | Change | HFCL Infotel | 3,85,596 | 3,88285 | -2689 | MTS India | 7,68,640 | 5,99,801 | 1,68,839 | LOOP mobile | 22,04,676 | 21,64,211 | 40,465 | SPICE | 41,29,557 | 41,33,342 | 38,245 | MTNL | 1,95,85,299 | 44,82,512 | 47,045 | AIRCEL | 3,57,27,203 | 1,84,78,325 | 11,06,974 | TATA Teleservices | 4,00,02,654 | 3,51,21,964 | 6,05,239 | IDEA | 4,00,02,654 | 3,88,89,457 | 11,13,197 | BSNL | 5,31,74,300 40,3 | 5,21,44,234 | 10,30,066 | VODAFONE | 7,15,41,888 | 6,87,68,988 | 27,72,890 | RELIANCE | 7,48,36,610 | 7,26,66,192 | 21,70,418 | BHARTI AIRTEL | 9,6735,306 | 9,39,23,248 | 28,12,058 | TOTAL | bn404000gh09hh,36,63,316 4440,36,63,004444,31,19,02,747 6,6s3,316 | 39,17,60,569 | 1,19,02,747 |

MISSION & VISION MISSION Driving in a wireless world. Vodafone is primarily a user

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