Strategic Management - Suzlon Essay

7444 Words Oct 26th, 2012 30 Pages
SM Term Paper
Rizwana Ali
Roll No.32

Table of Contents
Vision 4
Philosophy 4
Mission 4
Suzlon Positioning 5
Organization Structure of Suzlon Group 6
Organizational Structure 7
Business Strategy 9
Porter’s Five Competitive Forces 11
SWOT Analysis 21
Strengths 21
Weaknesses 22
Opportunities 23
Threats 24
Tows Matrix 26
Suzlon’s low cost strategy 27
Competitive Strengths 30
Product-Market Characteristics 34
End To End Solutions Models 35
Corporate Social Responsibility 37
Summary and Recommendation 39
Conclusions: 40

About the Company
Suzlon Energy is a global wind power company based in India. Suzlon is a market leader in Renewable Energy Resources segment in India. It specializes in
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Suzlon began with a wind farm project in the Gujarat state of India in 1995 with a capacity of just 3 MW and has, at the end of 2011, approaching 20,000 MW of installations across the world.
Today Suzlon is being ranked the 5th leading wind power equipment manufacturer with a global market share of 7.6%. Suzlon in India has a cumulative installed base of over 7300 MW across 8 states, acquired over 42% (as of 31 March 2011) cumulative market share and is the market leader for the last 14 consecutive years.


✓ To be the technology leader in the wind sector ✓ To be in the top three wind companies in all the key markets of the world ✓ To be the global leader in providing profitable, end-to-end wind power solutions. ✓ To be the ‘company of choice’ for stakeholders


To pursue social, economic and ecological sustainable development for our planet.


Our mission of quality is to maintain a satisfied customer base, qualitative supplier base and a highly motivated workforce by delivering quality products and services. In order to achieve our mission, we commit ourselves to: ✓ Institutionalize customer focus with timely delivery, quality and product performance that satisfies our customer’s needs and expectations thereby forging confidence and long term relationships with our customer. ✓ Establish a qualitative supplier base having strong focus on quality systems, products and

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