Strategic Management Practice and Theory of Uniliver Bangladesh Ltd.

6563 Words Dec 26th, 2012 27 Pages
Strategic Management practice and theory of Uniliver Bangladesh Ltd.

Course title: Strategic Management
Course code: MGT506

Date of Submission: 10th May, 2012

10th May, 2012.
Md. Azizul Haque
Course Instructor

Subject: Submission of Assignment.

Dear Sir,
I am highly pleased to submit my report on “Strategic Management practice and theory of Uniliver Bangladesh LTD.” In preparing this assignment I have tried my level best to accumulate relevant information from all the available sources. I made sincere efforts to study related materials, documents, Monthly Review and Annual Report of the Uniliver Bangladesh Limited.
In preparing this assignment, I have tried my best to make
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Unilever is a dual-listed company consisting of Unilever N.V. in Rotterdam, Netherlands and Unilever PLC in London, United Kingdom. This arrangement is similar to those of Reed Elsevier and Royal Dutch Shell prior to their unified structures. Both Unilever companies have the same directors and effectively operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Paul Polman is Group Chief Executive.
Unilever's main international competitors include Nestlé and Procter & Gamble. They also face competition in local markets or product ranges from companies such as ConAgra, Danone, General Mills, Henkel, Mars, Inc., Pepsico, Reckitt Benckiser,and S. C. Johnson & Son.

2.2 Uniliver in Bangladesh

Unilever Bangladesh Ltd is one of the world’s most successful fast moving consumer goods manufacturing companies with local manufacturing facilities, reporting to regional business groups for innovation and business results. Lever Brothers Bangladesh Ltd. as a subsidiary of Unilever is leading the home care, personal care and food product market of Bangladesh. On 25th February 1964 the eastern plant of Lever Brothers Pakistan Ltd. was inaugurated at Kalurghat, Chittagong with a soap production capacity of approximately 485 metric tons. It was a private limited company with55% share held by Unilever and the rest by the Government of Pakistan. After independence the eastern plant was

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