Strategic Management Practice and Theory of Uniliver Bangladesh Ltd.
Strategic Management practice and theory of Uniliver Bangladesh Ltd.
Course title: Strategic Management
Course code: MGT506
Date of Submission: 10th May, 2012
10th May, 2012.
Md. Azizul Haque
Subject: Submission of Assignment.
I am highly pleased to submit my report on “Strategic Management practice and theory of Uniliver Bangladesh LTD.” In preparing this assignment I have tried my level best to accumulate relevant information from all the available sources. I made sincere efforts to study related materials, documents, Monthly Review and Annual Report of the Uniliver Bangladesh Limited.
In preparing this assignment, I have tried my best to make …show more content…
Unilever's main international competitors include Nestlé and Procter & Gamble. They also face competition in local markets or product ranges from companies such as ConAgra, Danone, General Mills, Henkel, Mars, Inc., Pepsico, Reckitt Benckiser,and S. C. Johnson & Son.
2.2 Uniliver in Bangladesh
Unilever Bangladesh Ltd is one of the world’s most successful fast moving consumer goods manufacturing companies with local manufacturing facilities, reporting to regional business groups for innovation and business results. Lever Brothers Bangladesh Ltd. as a subsidiary of Unilever is leading the home care, personal care and food product market of Bangladesh. On 25th February 1964 the eastern plant of Lever Brothers Pakistan Ltd. was inaugurated at Kalurghat, Chittagong with a soap production capacity of approximately 485 metric tons. It was a private limited company with55% share held by Unilever and the rest by the Government of Pakistan. After independence the eastern plant was