Strategic Management Case Study Petronas

2115 Words 9 Pages
Register to read the introduction… The company sought partners that could make its business more competitive by helping to improve the quality and efficiency of the company’s base operations. R&D involved collaboration between Petronas Carigali, the field operator, and Petronas Research and Scientific Services to define research problems and supervise the commercialization of results. All research projects from which new technologies resulted were driven entirely by Carigali’s E&P requirements, and various company departments served as project sponsors. There was no room for any research that was not directed at solving a company performance problem and for which no value was readily apparent. A technology partnership was not a standard contract format but a philosophy, an attitude toward a relationship, and a system that could be structured into a wide range of formats. The philosophy was to create collaboration between Petronas Carigali and vendor service companies to work in integrated teams applying technology to a Carigali project. Instead of direct purchase of any purveyor’s technology, Petronas proposed applying the technology to the project, during which time Petronas Carigali would pay for the cost of contractor’s staff participation plus the cost of acquiring the technology, but only at the successful completion of the project. The process would allow Petronas staff who participated in the project to gradually learn the technology, which resulted in effective technology transfer. The oil industry plan was integrated into the Malaysian National Business Plan in what is …show more content…
Currently, there are about 19 incubators in Malaysia’s technology park providing funding, facilities, mentoring, and training. Technopreneurs include software developers and personal-computer manufacturers, among others. They are usually naturally gifted, smart, and creative, but not necessarily formally educated. The Asian experience with technopreneurship success also includes India, where the Indian Ministry of Science & Technology, in conjunction with related agencies, launched a program known as the Technopreneur Promotion Program. Under the program, anyone with an original idea or invention can apply. Selected proposals/ideas are converted into working prototypes, and from there a profitable business is generated, with the inventor enjoying patent rights. The objective is to tap the vast innovative potential of Indian citizens and to promote individual innovators into technologybased entrepreneurs. The initiative has helped establish thousands of Indian technopreneurs whose dreams and visions might have died but for the

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