Strategic Management Application To Public Relations Case Study
Technology has evolved faster in the last ten years than in the previous one hundred, and as a result, business methodology and communication has changed as well. The changes are substantial, but in many ways have increased the likelihood of success for many organizations due to the ease and speed of communicating information over long distances and within the organization itself. If an organization is to adapt to the fast pace of technology and changes in the business environment, instead of falling behind and failing to compete, the future must be anticipated and understood.
It is necessary for the organization to develop a clear and strategic process to allow them to make long term goals and objectives that look ahead at least ten years and identify the possible opportunities and threats posed by social, economic, political, technological and environmental trends. (Russell Bertrand, 2016) The overall structure, culture, and competitive advantages should be analyzed. The organization must consider all strengths weaknesses, opportunities and threats to determine how to strategically plan the future of the …show more content…
A clear plan of action to reach organization goals, long term objectives, the ability to maintain competitive advantage, a strong organizational culture, and contingencies for unseen challenges are all characteristic of an organization with strong strategic leadership and an understanding of strategic planning. The value of the public relations executive is clear to senior management in such companies. (Russell Bertrand, 2016) The implementation of public relations strategies and tactics in the development of a mission statement will lead to clear and effective communication of the organization’s objective to all stakeholders, furthermore, they are able to develop strong and effective internal and external public campaigns with contingencies for unforeseen threats that the organization may face over time leading to long term success and growth for the organization as a