Johnson & Johnson Marketing Plan

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Johnson & Johnson
Johnson & Johnson is a company founded in 1886, but now the company has 130 years of history. In the 130 years of operation, now is the ninth chairman Alex Gorsky since April 26, 2012. It is not only the company's ordinary shares of US multinational medical equipment, pharmaceutical and FMCG manufacturer is part of the Dow Jones Industrial Average, the company is also listed in the Fortune 500.The Company consists of more than 60 countries and products sale 250 subsidiaries operating in more than 175 countries. They include the production of medicines and first aid supplies to many well-known. In the most famous of which consumer products are Neutrogena skin care and beauty products, Band-Aid Brand line of bandages, Tylenol
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The goals of planning is identifying goals for future organizational performance and deciding on the tasks and use of resources needed to attain them. An example from Johnson & Johnson is the company's first president’s Robert Wood Johnson through the initiative of Joseph Lister antiseptic medical dressing explanation joined his brother James Wood Johnson and Edward Mead Johnson in 1885 to create a line of ready to use the company's first product in 1886, and incorporated in 1887. He was constantly working to improve the health habits of the nineteenth century, and in its own name in New Brunswick, New Jersey hospital. They set a goal to start their business.
The organizing is the second management foundation that involves assigning tasks, grouping tasks into departments, and allocating resources. Johnson & Johnson is a highly diversified company with at least 250 subsidiaries; it refers to as "the company Johnson & Johnson family."His main structure is divided into three major consumer healthcare division, medical devices division and Pharmaceuticals Division. Select of the president in charge of the field will determine the company's overall
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Johnson & Johnson are using those analyses for the stage of strategic management that includes the planning and decision making that lead to the establishment of the organization’s goals and a specific strategic plan.
Johnson & Johnson use the strengths of analysis to positive internal characteristics that the organization can exploit to achieve its strategic performance goals. For example, Johnson & Johnson use the full continuum of care—prevention, diagnosis and treatment use creed for their strategy, they would use the challenges and opportunities of the way through. Compete in the global market, our company occupies a third of the overall healthcare market. Large extent helps to promote consistent performance, so that Johnson & Johnson to pursue economic growth, including some of the fastest growing segments in healthcare. The credo is the wish from the bottom of love, a person out of an effort; we will help the world's billions of people around the world live longer, healthier, happier

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