In order to stay afloat, Harley cut costs and gained temporary protection from Japanese imports. By 1986, Harley saw increasing sales, and this started an increase in popularity until the financial crisis of 2008. During the financial crisis, Harley-Davidson saw an end to their growth trend, and it caused excess inventory, debt, and decrease in sales. Since the crisis, Harley has made new waves in the motorcycle industry, and they have continued to innovate to promote success within the company.HaH
Question 1: Identify Harley-Davidson’s strategy and explain its rationale Since 1903, Harley-Davidson has had to change their strategies to fit the economy and competitors in the industry during different periods of time. For instance, during the financial crisis of 2008, the company had to compensate for the decrease in sales and excess inventory. One of Harley’s corporate strategies, was to create the heavyweight motorcycle that are either