Essay on Strategic International Trade Operations

5284 Words Jan 31st, 2013 22 Pages
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Assignment 2

Expansion strategies applying into Japanese LNG market

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Assignment 2

Expansion strategies applying into Japanese LNG market

BEO3517 Strategic International Trade Practice
BEO3517 Strategic International Trade Practice

Table of Contents Introduction 1 The level of economic activity and demographics of Japan which is relevant to the expansion 2 Demographics of Japan 2 Economy of Japan 3 A review of your company’s export performance and strategies 5 A description of your company’s operations relevant to this export expansion 6 Productivity improvements to be gained by this export market expansion
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There are two types of strategies that will be considered, which are indirect and direct exporting, there are disadvantages and also advantages for each of indirect and direct exporting but if you follow the right process you will reap the reward.

Japan Australia LNG (MIMI) Pty Ltd has great ties with Japan due to the fact that it is a 50-50 joint venture with Mitsubishi Corporation and Mitsui & Co, the branch offices in Japan is in fact the forefront of the business (The Mitsubishi corps). Japan Australia LNG (MIMI) Pty Ltd will apply this advantage to their strength to branch further & develop their business in regional industries in Japan. So does the subsidiary located in Australia, which could use the resources more effective and efficiency.
This will benefit Australia, because there are also ties in Australia, which will further make exporting to Japan more direct with less complication. Japan Australia LNG (MIMI) Pty Ltd will utilize this information to work with Mitsubishi corps group companies throughout Japan.

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