Strategic International Marketing Plan for Exporting Bottled Water to China.

1170 Words Jul 18th, 2013 5 Pages
TABLE OF CONTENTS

1. INTRODUCTION...................................................................................................2
2. THE CHINESE CONSUMER................................................................................2
3. PRODUCT CHARACTERISTICS.........................................................................3
4. CURRENT ENVIRONMENT................................................................................3 4.1 SOCIO-CULTURAL.......................................................................................3
5. ENTRY STRATEGY..............................................................................................6 5.1 PRODUCT
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Even today most of the Chinese trading continues based on these values. To succeed in China must build relationships, friendships and establish a relationship of mutual trust.

3. PRODUCT CHARACTERISTICS

SPRITZER is one of the most integrated and largest bottled water production in South East Asia. Considering that the use of water is increasing a lot in the last years, this company would like to extend their global market share.
Recently, an opportunity to open a big industry in Australia to produce SPRITZER’s products appears, enabling the production of clean water and bottles and renewing the idea of sustainability. The company plans to export these products to
China.
SPRITZER bottled water can be provided with innovative label designs and packing programs to corporations and non-profits through Malaysia and it has one of the best packaging systems available in the market. The standard shape of its bottle is narrow enough for small hands and it has a flat vase that does not tip over and does not take up unnecessary space. It also has different shapes depending on the size of the bottle, for its different users.

4. CURRENT ENVIRONMENT

Water is essential to everyone, almost 60% of our body consists of water. Therefore, there are some topics that we have to analyse to make these bottles of water accessible to everyone.

4.1

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