Strategic Compensation Essay

983 Words Oct 15th, 2013 4 Pages
The Fit Shop
The Fit Shop Ltd. is a brand new firm that will open its doors exactly four months from today. Its business objective is to sell all types of training, fitness, conditioning, and exercise equipment to the general public. The Fit Stop plans to specialize in this equipment and to provide customers with personalized advice geared to a customer's specific training or conditioning needs (e.g. training for a particular sport, rehabilitation from injuries, strengthening of specific muscle groups to deal with back pain, general conditioning and fitness), regardless of the age of the customer.
In order to provide high quality advice, each store will employ a physiotherapist (to provide advice on problems such as injuries or
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Some of these outlets will be able to price their equipment lower than The Fit Shop but none will have their range of equipment and none will provide the personalized service of her firm.
Susan believes that the key to her business success will be highly motivated and knowledgeable employees who have a strong concern for their customers and are able to work as a team with other employees to provide the best possible customer service. Since no two customers are exactly alike, employees will have to be innovative in developing solutions that fit their needs. It will also be crucial to keep up with the latest fitness and training trends, as knowledge about fitness is continually evolving along with new and different types of specialized equipment. A key aspect of the company strategy is to be the most up-to-date and advanced supplier of new products and techniques.
Although Susan has given a lot of thought to her business, one thing she has not much consideration is how to remunerate her employees. Since she does not really know much about compensation, she tends to feel that the safest thing would be to follow her competitors' practices.
Questions
After reading the case , Make sure each questions are answered with its corresponding question , advice Susan according to each question in details. Some questions are asked first person because your trying to ask susan question and explaining them to her so she will be headed in the right

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