Strategic Choice and Evaluation Essay
University of Phoenix
Identifying a organizations alternatives is a concern for most major companies. The starting point is in strategic analysis, this is process that managers use to evaluate and select their competitive advantages which will help separate them from their competition in the market. Leading organizations shoulc “choose among alternative grand strategies to guide a the firms activities, particularly when they are tyining to decide about broadening the scope of the firms activities …show more content…
Apple, through the leadership of Steve Jobs, has been able to historically and consistently provide visionary products that rose to industry heights. The innovation produced by Apple has brought the company out of the early shadows of Microsoft by creating its own industry to lead. Much of the “think-out-of-the-box” world prefers Apple products and their seamless connectivity from one Apple product to another Apple product or service.
The recommendation is to continue to follow the current business model of customer development to keep the customer in primary focus.