Wegmans can most likely expand their customer base and achieve a higher level of customer satisfaction if they would take a risk and begin to market and sell their products online as well as inside the physical store. Online shopping has become very popular. Shopping online can save customers time which will make them happy customers. Even grocery shopping online has been successful. Wegmans should develop a webpage listing every single item in their stores, along with the current prices of those items. Customers would go online, add the items they would like to purchase to their shopping cart, pay for their order online, and receive a receipt for their order. The customer would also specify what store and a time that would be convenient for them to pick up their order. There would be employees inside each Wegmans store whose job would be to fill the online orders and get them ready for pick up. The orders would be filled based on their requested time of pick up. The groceries would then be delivered to the customer’s car when they arrived for pick up. This type of service would expand the customer base and increase customer satisfaction of
Wegmans can most likely expand their customer base and achieve a higher level of customer satisfaction if they would take a risk and begin to market and sell their products online as well as inside the physical store. Online shopping has become very popular. Shopping online can save customers time which will make them happy customers. Even grocery shopping online has been successful. Wegmans should develop a webpage listing every single item in their stores, along with the current prices of those items. Customers would go online, add the items they would like to purchase to their shopping cart, pay for their order online, and receive a receipt for their order. The customer would also specify what store and a time that would be convenient for them to pick up their order. There would be employees inside each Wegmans store whose job would be to fill the online orders and get them ready for pick up. The orders would be filled based on their requested time of pick up. The groceries would then be delivered to the customer’s car when they arrived for pick up. This type of service would expand the customer base and increase customer satisfaction of