Wegmans Case Study

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Register to read the introduction… Wegmans differentiates itself from other grocery chains by providing a unique atmosphere, providing a large selection of products, providing customers with quality products and customer service. Through the years, Wegmans has been able to create positive name recognition and customer loyalty. Another way that Wegmans differentiates itself from competitors is its commitment to its employees. “Wegmans’ commitment to its employees shows as the company “…has never had a layoff in its 94-year history. More than 4,000 employees, 11% of the workforce, have been [there] more than 15 years” (Stocks, …show more content…
Wegmans can most likely expand their customer base and achieve a higher level of customer satisfaction if they would take a risk and begin to market and sell their products online as well as inside the physical store. Online shopping has become very popular. Shopping online can save customers time which will make them happy customers. Even grocery shopping online has been successful. Wegmans should develop a webpage listing every single item in their stores, along with the current prices of those items. Customers would go online, add the items they would like to purchase to their shopping cart, pay for their order online, and receive a receipt for their order. The customer would also specify what store and a time that would be convenient for them to pick up their order. There would be employees inside each Wegmans store whose job would be to fill the online orders and get them ready for pick up. The orders would be filled based on their requested time of pick up. The groceries would then be delivered to the customer’s car when they arrived for pick up. This type of service would expand the customer base and increase customer satisfaction of

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