Introduction
The Criterion Group is a New Zealand Furniture making company founded by Wally and Brian Smaill in the 1960’s. The founders vision for Criterion is to be distinct from the competition by having superior designs, quality, technology and keeping a large scale operation going, while still abiding to the companies fifteen values. Until the 1980’s, Criterion controlled about a quarter of the United States market but from this point their market share decreased, this was due to changes in the US markets demand. Strategic management is the process of creating and using strategies (textbook), human resource management is the policies created by a company to maximise organisation, integration, engagement, flexibility, results and competitive …show more content…
These help the companies like Criterion to attract, develop and maintain a high quality workforce. Criterion can attract a high quality workforce by recruiting, this can be done internally by training or promoting someone currently in the business, or externally by by scouting the best prospects from other companies and offering them a job at Criterion (number 1). To make sure that only the most qualified workers get selected to work at Criterion, there is a selection process those applying for the job must partake in, this involves interviews and reference checks as well as physical exams, there is multiple ways to fail these processes, like not being physically fit enough for the job, not being qualified enough, and not having good enough references or enough experience. Once a quality workforce has been assembled, the workers must be developed to work together to increase the quantity of goods supplied as much as possible. Criterion developed their workforce by investing in updating their staff, this has been done by subsidising the courses of Criterion staff at the Manukau Institute of Technology (source given), there is also in house training offered to increase the maximum potential of the Criterion workforce. Finally after choosing the best workers that Criterion can possibly get and then spending money …show more content…
This is done by looking at what the weaknesses are in the market and exploiting them or by innovating and making a new way to do things. It helps the decision makers in the company choose a strategic direction.
Figure 2: PEST
The Criterion Group is a New Zealand Furniture making company founded by Wally and Brian Smaill in the 1960’s. The founders vision for Criterion is to be distinct from the competition by having superior designs, quality, technology and keeping a large scale operation going, while still abiding to the companies fifteen values. Until the 1980’s, Criterion controlled about a quarter of the United States market but from this point their market share decreased, this was due to changes in the US markets demand. Strategic management is the process of creating and using strategies (textbook), human resource management is the policies created by a company to maximise organisation, integration, engagement, flexibility, results and competitive …show more content…
These help the companies like Criterion to attract, develop and maintain a high quality workforce. Criterion can attract a high quality workforce by recruiting, this can be done internally by training or promoting someone currently in the business, or externally by by scouting the best prospects from other companies and offering them a job at Criterion (number 1). To make sure that only the most qualified workers get selected to work at Criterion, there is a selection process those applying for the job must partake in, this involves interviews and reference checks as well as physical exams, there is multiple ways to fail these processes, like not being physically fit enough for the job, not being qualified enough, and not having good enough references or enough experience. Once a quality workforce has been assembled, the workers must be developed to work together to increase the quantity of goods supplied as much as possible. Criterion developed their workforce by investing in updating their staff, this has been done by subsidising the courses of Criterion staff at the Manukau Institute of Technology (source given), there is also in house training offered to increase the maximum potential of the Criterion workforce. Finally after choosing the best workers that Criterion can possibly get and then spending money …show more content…
This is done by looking at what the weaknesses are in the market and exploiting them or by innovating and making a new way to do things. It helps the decision makers in the company choose a strategic direction.
Figure 2: PEST